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In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community.

Lou gets real about:

• 💼 Starting from scratch while juggling life, kids, and a side hustle
• 🛍️ How she scaled from eBay to Instagram to a full-on retail store
• 🧵 Why curation and customer avatars matter more than ever in fashion
• 📈 The systems that save her 10+ hours/week in admin
• ✨ The mindset shift that helped her thrive through Covid chaos
• 🔁 Why “done is better than perfect” is her north star

If you’ve ever thought about opening a retail space, selling pre-loved products, or you just want the behind-the-scenes of a heart-led, data-backed fashion business—this one’s for you!

🔗 Resources & Links

• 💻 Shop or consign at Pre Loved Geelong: https://www.prelovegeelong.com.au
• 📸 Follow Lou on Instagram/Facebook/TikTok: https://www.instagram.com/pre_loved_geelong/

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I'm Mel Robbins! from @thelotco

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