Want faster growth, higher profits, and less wasted effort in your retail business? This episode dives into one of the simplest and most powerful strategies to sharpen your buying, marketing, and results — giving more love to your bestsellers.

Nicole Keleher breaks down how the 80/20 rule (Pareto Principle) applies to retail and why your top-performing products hold the key to bigger, faster wins.

You’ll learn how to:

• Identify your true bestsellers (even without fancy reporting tools)
• Prioritise them in your marketing and merchandising
• Use them to guide smarter buying decisions
• Reduce inventory risk and boost customer loyalty

If you're tired of spreading your efforts too thin and want a practical way to drive sales with confidence, this is your quick win.

Tune in for actionable tips that can transform how you grow — starting today.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

In this episode, we explore how a beauty brand built during uncertain times became a masterclass in customer connection and values-driven retail. Join me, Nicole Keleher, as I unpack the story behind Holme Beauty—an independent brand that has redefined what it means to show up for your customers.

From the power of product rituals during lockdown to the evolution of online education, brand storytelling, and inclusive design, Holme Beauty stands out not just for its quality makeup, but for how it communicates, educates, and builds trust with its audience.

You’ll learn how small brands can:

• Use personalised consultations to boost conversion
• Turn product launches into community events
• Create scalable online content that drives loyalty
• Communicate with clarity and authenticity—even when things go wrong
• Champion diversity and accessibility in meaningful ways

Whether you run a boutique retail business or an online store, this episode is full of practical strategies to elevate your customer experience and grow a brand that truly resonates. Tune in to discover what makes Holme Beauty one to watch—and what you can take from their success to apply in your own business.

Holme Beauty
@holmebeauty | www.holmebeauty.com

Hilary Holmes
@hilaryholmesmakeup | www.linkedin.com/in/hilary-holmes-bb630232

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Feeling like your customers are hesitating, overwhelmed, or walking away without buying? This episode dives into one of the smartest tools in your retail toolkit: product bundling. Whether you run a boutique, an online store, or a lifestyle brand, bundling can help you increase average order value, reduce decision fatigue, and make the buying process feel effortless.

We’ll explore how to create curated product sets that feel natural, solve problems, and elevate your customer experience without relying on big discounts or clearing out slow stock. You’ll learn practical strategies for pricing, merchandising, and promoting bundles across fashion, homewares, skincare, florals, and more. Plus, we’ll unpack why nearly 60% of customers prefer ready-to-go sets, especially during peak shopping seasons.

From in-store displays to eCommerce layouts, this episode gives you the tools to build bundles that boost sales and turn browsers into buyers. If you’re ready to make shopping easier, more inspiring, and more profitable, this one's for you.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Creating content for your small business doesn’t have to be stressful and Nicole Keleher is here to show you how easy it can be.

In this episode, Nicole shares her favourite fuss-free tools and practical tips for making great content straight from your phone. Whether you're a handmade maker, boutique owner, or running a shopfront, this one’s packed with value.

Nicole walks through the everyday gear that helps her stay consistent — from a basic tripod to a clever little teleprompter app — plus how she batches content to save time and avoid burnout. She shares why she prefers natural light over a studio setup, how she upgraded her audio on a budget, and when it might be worth outsourcing to a Virtual Assistant.

Tailored especially for small business retailers, this episode is full of smart, sustainable content creation ideas that don’t require a big budget or tech team. Whether you're just getting started or want to level up your content game, Nicole’s tips will help make it all feel much more doable.

Links to Tools:
ManyChat: manychat.partnerlinks.io/4lrpk9yenim3
Flex Shopify Theme: partners.pixelunion.net/3x60zbkrcbcd

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Today, we’re challenging outdated ideas about what aging looks like — and why it’s time retail caught up.

There’s a vibrant, stylish, and switched-on generation with the time, confidence, and spending power to match — but too often, they’re overlooked. In this episode, we’re exploring the massive opportunities in designing better store experiences, smarter product ranges, and more inclusive marketing that truly welcomes customers of all ages and stages.

From small layout tweaks to smarter product design and empowering events, we’ll talk about how small businesses can lead the way in making shopping more accessible, enjoyable, and relevant for everyone. Because the future of retail isn’t about age — it’s about attitude.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

In this inspiring episode, Nicole Keleher sits down with Rosie Wauchope, the passionate owner of Mallalieu Lifestyle — a boutique fashion and lifestyle store based in Auburn Village, Melbourne.

Rosie shares her journey from corporate life to retail business ownership during Melbourne’s lockdowns, and how a spontaneous opportunity led her to purchase an existing boutique rather than build from the ground up.

Together, they explore the realities of running a small retail business in Australia, the advantages of buying an established store, and how Rosie transformed Mallalieu from a hybrid café-retail space into a thriving fashion boutique with plans for events and consulting.

Rosie also opens up about navigating ADHD, imposter syndrome, and staying true to your values as a business owner.

Packed with real talk and practical insights, this episode is a must-listen for boutique owners, retail entrepreneurs, and anyone considering a bold business pivot.

Check out Mallalieu Boutique at mallalieu.com.au

To check out the books that Rosie recommends:

12 Rules for Life - Jordan B. Peterson

Daring Greatly - Brene Brown

Do less - Rachel Jonat

Dopamine - Anna Lembke MD

The Mountain is You - Brianna Wiest

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

If you want customers to buy, love, and keep what they buy, you need more than great products—you need to show them how to use them.

In this episode of the Retail Success Series, I’m sharing one simple marketing strategy you can launch this week: the Style It, Use It content series.

This approach builds customer confidence, reduces returns, and keeps them coming back for more. Whether you're camera-shy or love to go live, I’ll walk you through exactly how to create inspiring, confidence-boosting content that fits your style. Let’s dive in and get your customers loving every purchase they make from you.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

What if the most powerful retail lessons weren’t found in a store, but on a spontaneous holiday in tropical Far North Queensland?

In this episode of the Retail Success Series, I’m sharing the story of a resort stay that flipped the switch from cautious consumer to raving fan—and unpacking exactly why it worked so brilliantly. From a private pool to personalised pre-arrival touches that made me feel like royalty, I’ll walk you through how this luxury experience can inspire game-changing shifts in your own retail business.

Whether you’re an in-store or e-commerce retailer, you’ll come away with practical ideas on:

• How to make your customers feel seen with the right product details
• Small upsells that have a massive emotional impact
• Turning post-purchase communication into a relationship-builder
• Crafting experiences that customers can’t help but rave about

Grab your favourite drink, get comfy, and let’s dive into this episode of Retail Raves, where inspiration meets real-life action for your business.

📍 Resort: Niramaya Villas & Spa, Port Douglas
🔗 www.niramaya.com.au
📧 stay@niramaya.com.au

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers