Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just share ideas - you need to own one. You need a perspective. His cut-to-the-bone approach has earned him 120,000 TikTok followers (despite posting no more than 3 times per month), and 10,000 LinkedIn followers from just 40 posts total - proving that a sharp perspective lets you say less, but matter more.

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Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her extensive experience as a senior director at Portland General Electric and an executive vice president at WE Communications. Currently, Melissa also imparts her expertise as an adjunct professor in the Strategic Communication Master’s program at the SOJC.

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Mark Jones is an accomplished educator, producer, and author, known for bridging the worlds of culture, technology, and education. As the Dean of the Faculty of Animation, Art, and Design at Sheridan College and former Director at Seneca Film Institute, Mark has dedicated over 25 years to empowering the next generation of creatives. His book, The Starving Artist Myth, challenges long-standing stereotypes about creative careers, advocating for the economic and social value they contribute. With a career spanning producing award-winning animated films, live art installations, and documentaries, Mark possesses firsthand insight into the evolving landscape of creative industries. This unique perspective allows him to discuss the post-pandemic shifts in audience behavior, the impact of technological advancements like AI on the arts, and the misconceptions that families and educators face when supporting youth in creative fields. As both an educator and a parent who has faced these challenges personally, Mark brings authenticity and passion to conversations about guiding young creatives toward fulfilling, sustainable careers. His discussions resonate with a diverse podcast audience—from parents of aspiring artists to professionals in education and creative industries.

https://www.starvingartistmyth.com/

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