Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs Podcast Por Katie Brinkley arte de portada

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

De: Katie Brinkley
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Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.

Hosted on Acast. See acast.com/privacy for more information.

Copyright Katie Brinkley Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Which Social Media Tool Should You Use?

    Which Social Media Tool Should You Use?
    May 22 2025

    Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.

    Start your free trial now and see how it fits your business.

    https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2


    If managing your social media feels harder than it should be—you’re not alone. In this Quickcast, I’m sharing why I made the switch from Loomly to Metricool, the real benefits I’ve seen, and what you should consider when choosing a social media management tool. If you’re tired of juggling messages, tracking metrics manually, or wasting time with clunky workflows, this episode is for you.


    Key Takeaways:

    • The 3 biggest reasons I switched to Metricool
    • What makes Metricool’s analytics more actionable than Loomly’s
    • Why the Unified Inbox is a game changer for time-saving
    • How I automate recurring posts without lifting a finger
    • What features you really need based on your business stage
    • A side-by-side comparison of Loomly vs. Metricool


    Timestamps:

    (00:48) The moment I realized Loomly wasn’t enough

    (01:39) What I was looking for in a new tool

    (02:20) Why Metricool met the moment

    (03:00) Analytics that give you strategic clarity

    (04:00) The Unified Inbox that saves hours

    (05:00) Automation for evergreen content

    (06:00) Pricing, white labeling, and client-ready reports

    (07:25) Should YOU make the switch?


    Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.

    Click here to start your free trial and see how it fits your business.

    https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    Need help choosing the right platform or setting up your strategy? DM me @katiebrinkley or visit Next Step Social and Podcasting.


    #SocialMediaTools #Metricool #Loomly #MarketingWorkflow #SocialMediaStrategy #QuickCast #KatieBrinkley #RockyMountainMarketing #Podcast #MarketingPodcast


    Hosted on Acast. See acast.com/privacy for more information.
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    8 m
  • Visual Marketing Tips for Non-Designers with Jim MacLeod

    Visual Marketing Tips for Non-Designers with Jim MacLeod
    May 20 2025

    What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that’s visual marketing at work. In this episode of Rocky Mountain Marketing, I’m joined by Jim McLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you’re not a designer, and what AI means for the future of brand identity.


    Key Takeaways:

    • How design impacts brand trust and sales
    • The difference between visual branding and brand strategy
    • Why consistency is the most powerful brand asset
    • How small businesses can compete visually with the big brands
    • Ethical considerations in AI-generated visuals
    • Tools that marketers can use (without going to design school)


    Timestamps


    00:00 Introduction to Visual Marketing

    01:12 Meet Jim McLeod: Designer Turned Marketer

    02:11 The Journey from Design to Marketing

    05:00 The Science of Visuals in Branding

    07:04 Practical Tips for Creating Memorable Visuals

    11:56 AI's Impact on Design and Marketing

    14:58 Tools and Techniques for Non-Designers

    17:26 Ethical Considerations in AI and Design

    18:11 Future of Design in the Age of AI

    21:57 Conclusion and Key Takeaways


    Grab Jim McLeod’s new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart.


    Sign Up with Metricool today!

    https://metricool.com/katie


    Visit Jim MacLeod's social media pages:

    Website: https://book.jimmacleod.com/

    LinkedIn: https://www.linkedin.com/in/jim-macleod-72509a6/

    Instagram: https://www.instagram.com/jimmacleod/

    Youtube: https://www.youtube.com/@JimMacLeod


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity

    Hosted on Acast. See acast.com/privacy for more information.
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    24 m
  • How to Grow on Social Media in 2025 (Even with a Small Following)

    How to Grow on Social Media in 2025 (Even with a Small Following)
    May 15 2025

    Tired of posting every day and still seeing crickets? I get it. In this QuickCast episode of Rocky Mountain Marketing, I’m giving you five actionable, proven strategies to grow your social media—even if you’re starting from scratch. These aren’t hacks for vanity metrics. These are growth moves that build visibility, connection, and actual engagement.


    Key Takeaways:

    • Why 5–7 second short videos are your best growth tool
    • How shouting out creators can increase your reach (for free)
    • The bio tweak that makes followers stick around
    • Why being “for everyone” actually hurts your brand
    • How to collaborate your way to more visibility


    Timestamps:

    (00:00) Why your posts aren’t landing

    (01:00) Tip #1: Ultra-short form video that drives replays

    (03:00) Tip #2: Shout out top creators for organic reach

    (04:00) Tip #3: Use a clear value statement in your bio

    (05:00) Tip #4: Don’t be for everyone—find your lane

    (07:00) Tip #5: Partner up to grow smarter, not harder


    Want a content strategy that doesn’t rely on burning yourself out?


    Book a 1:1 strategy intensive with me at Next Step Social and Podcasting and walk away with a plan you can actually stick to—and see results from.


    Whether you’re a creator, coach, or business owner, I’ll help you turn your social presence into a system that drives real growth.


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #SocialMediaTips #QuickCast #GrowOnSocial #InstagramGrowth #KatieBrinkley #RockyMountainMarketing

    Hosted on Acast. See acast.com/privacy for more information.
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    9 m
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