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What if you could unlock four decades of industry secrets from a heavy machinery veteran? Join us for an eye-opening conversation with Ron Wilson as he takes us through his 40-year journey in the heavy machinery industry. From his humble beginnings at Empire to his influential roles in launching a Komatsu dealership in California, Ron offers profound insights into the consolidation of dealerships, the competitive landscape with giants like Komatsu and Caterpillar, and the impact of corporate influences like Mitsui on U.S. operations. Gain a glimpse of the future, as Ron speculates on what the industry might look like by 2060, amidst the ongoing consolidation trends.

Explore the complex dance between mining and construction companies as we dive into dealer strategies in the face of Komatsu's strategic division of operations and Caterpillar's machine rebuild programs. Understand the intricate balance dealers must maintain between parts and service to stay profitable, and discover innovative ways they align sales and product support to enhance machinery lifecycle management. Unpack the challenges of cost-per-hour contracts and learn why maintaining high customer service standards is critical, even as the workforce shrinks.

The episode doesn't shy away from tackling tough topics like the declining market share of parts and the evolving customer purchasing behavior influenced by online shopping. Ron sheds light on the importance of effective employee evaluation and communication, drawing from his rich career experiences. With a focus on bridging the skills gap between generations, the conversation also delves into preparing for potential industry downturns and the crucial role of preserving historical knowledge for future leaders. Listen in as we discuss strategies for navigating the ever-changing heavy machinery landscape, ensuring your business remains resilient in the face of uncertainty.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.