Rooted in Retail Podcast Por Crystal Vilkaitis arte de portada

Rooted in Retail

Rooted in Retail

De: Crystal Vilkaitis
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Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail.

© 2025 Rooted in Retail
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Retail Tariffs Inventory Strategy and Cash Flow Tips
    May 25 2025

    How are tariffs shaping sourcing decisions and inventory management in retail? In this episode of Rooted in Retail, Nathan Sheth from Management-One breaks down the real impact of tariff changes on margins, supply chains, and operational efficiency.

    Discover how to build a resilient sourcing strategy, evaluate new vendor partnerships, and optimize inventory to maintain cash flow and avoid costly overstock or stockouts. Nathan also shares insights on consumer behavior trends and practical habits that help retailers protect profitability.

    If you want to strengthen your retail business against global disruptions, this episode is packed with actionable advice!

    [2:25] The journey in building Management One
    [6:37] How the tariff’s temporary relief impacts retailers’ sourcing strategies
    [8:56] Concerns regarding margin impact
    [12:20] Advice on evaluating new partners and building a more resilient supply chain
    [15:02] Implementing inventory strategies to maintain cash flow while avoiding overstock or stockouts
    [22:30] Trends in consumer behavior
    [29:23] Operational changes that protect cash flow and improve profitability

    Join the Rooted in Retail Facebook Group to continue the conversation

    Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

    Join our newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

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    50 m
  • The Power of Packaging to Elevate Your Brand
    May 18 2025

    What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience.

    In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands are doing to stand out on the shelf and in the hearts of consumers.

    If you're building a product-based brand or just want to deepen your understanding of design and consumer psychology, this one’s for you.

    [2:52] Julie’s journey into the retail world

    [5:16] How to start building packaging on a small budget

    [9:14] Creating packaging that elevates the customer experience

    [13:55] How packaging influences buyer intent and perception

    [24:00] Breaking down plastic vs paper packaging choices

    [30:28] The biggest packaging trends shaping the industry today


    Join the Rooted in Retail Facebook Group to continue the conversation

    Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

    Join our newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

    Más Menos
    44 m
  • Branding Boldly: From Design School to Retail Influence
    May 11 2025

    A strong brand is more than just a logo—it’s a feeling, a story, and sometimes… one powerful word.

    In this episode, we follow Lucy’s incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might just be the best thing for your brand, and how to ride the waves of trends without losing your identity. Whether you're in retail, branding, or interior design, this conversation is packed with insights that will level up how you think about your business.

    [3:08] Lucy’s start in retail and the lessons that shaped her
    [6:23] How a scholarship shifted her design career path
    [11:18] A sneak peek into design school and personal branding
    [14:22] Why the strongest brands catch on fast
    [15:52] What’s the one word that defines your brand?
    [26:25] Why great brands set “unreasonable” rules
    [34:49] How Lucy navigates trends in a noisy space
    [38:06] The evolving future of interior design

    Join the Rooted in Retail Facebook Group to continue the conversation

    Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted

    Join our newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

    Más Menos
    47 m
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