I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective.

Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and grown an 8,000+ subscriber newsletter in just 52 editions by completely ignoring what people in her industry "should" be doing.

We dive into how she's challenging industry expectations, building genuine connections through comments (not just posts!), and why she believes your wardrobe can be a tool for empowerment rather than something used against you.

Whether you're struggling with content creation confidence or wondering how to protect your business from social media volatility (Samantha's Instagram account disappeared overnight!), this episode is packed with practical advice you can implement today.

This is one of those conversations that feels like getting marketing wisdom and a confidence boost all at once. I think you're going to love it!

Make sure you follow Samantha on LinkedIn here: www.linkedin.com/in/samantha-harman-style-editor/

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!