I had such an insightful conversation with Phil Pallen on the podcast this week! If you've been struggling to create sustainable content or wondering how to leverage your personal brand effectively, this episode is definitely for you.

Phil has branded over 400 people and companies in his 15-year career and has successfully transitioned from pure client work to becoming a content creator with his own book deal and a partnership Adobe.

We dive into Phil's counterintuitive approach to content creation (you need to get MORE value from your content than your audience does!), the critical first step before implementing AI in your business, and why the most successful business owners share two key qualities: kindness and trust.

This episode is packed with "aha moments" – from how a YouTube video led to Phil's book deal to why tracking your time is essential before trying to automate anything. I think you're going to find this conversation both inspiring and immediately actionable!

Want to check out Phils Book 'Ai For Small Business'? Click HERE

You can also follow Phil on Instagram and Youtube

In today's episode I mention my brand new Marketing Into Money Challenge, you can sign up via: www.nikihutchison.com/mim

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!