
SE01E14 - Insights from a Digital Marketing Expert | Alison Morgan | Director of U.S. Digital Marketing - Dechra Pharmaceuticals
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In this episode of Red Light, Green Light, host Cindy Skalicky interviews Alison Morgan, the Director of U.S. Digital Marketing, Dechra Pharmaceuticals. They discuss Alison's journey in the animal health industry, the importance of mentorship, and the challenges of remote leadership. The conversation also delves into effective communication strategies, the significance of storytelling in marketing, and the culture at Decra. Alison shares insights on crafting impactful messages and the importance of practice in delivering presentations. The episode concludes with book recommendations and final thoughts on leadership and communication.
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Cindy
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We explore business and leadership, helping you spot red light behaviors that create risk and doubt while embracing green light strategies that drive success. Learn about the power of silence in communication, storytelling for impactful presentations, and the importance of mentorship. Discover why your ability to learn is more important than what you know, how walking the circle in leadership builds trust, and why you are in charge of your calendar. Plus, we cover mindset shifts, navigating change, and podcast coaching for leaders to help you grow.