SKUFood Talks: Paul Armstrong Part 1
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SKUFood Talks: Paul Armstrong Part 1
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This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.
We discuss:
- The role of a food broker
- How the role of food brokers has evolved
- Finding a food broker
- Developing the relationship between the supplier and food broker
- Fees for food brokers
- Retail coverage
- The ideal principal or supplier
- Maximizing the value from food brokers
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