In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.

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Best Moments:

(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?

(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.

(02:13) One thing is transparency and it can go both ways.

(03:21) Be very aware of what's going on in your category.

(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.

(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.

(06:05) Double down on your existing client base.

(07:16) You need to be transparent... on your own channels as well.

(07:52) Talk about uncertainty... Have downloadable information, webinars.

(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.

(09:30) He does not know what's going on in his social plans, just FYI.

(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?

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