Feeling like Instagram just isn’t hitting the way it used to?

You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t.

We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggling clients, and trying not to burn out).

If you want smarter Instagram marketing without overthinking every post, this one’s for you.

In this episode of the podcast, we talk about:

• The real reason your posts might not be performing
• Why batching doesn’t work for everyone
• How to balance trends, authenticity, and reach
• What the algorithm actually wants from you
• Tips for showing up without burning out

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Michelle Gifford is a strategist, coach, podcaster and agency owner, here when you’re ready to take your business to the next level without sacrificing what matters most! Michelle is the go-to Instagram expert for business owners who want results. She’s the secret weapon behind six and seven-figure brands who are growing, making an impact, selling out programs and bringing home serious profit – all from Instagram!

Website: https://iammichellegifford.com
Instagram: https://www.instagram.com/iammichellegifford/
YouTube: https://www.youtube.com/@MichelleGifford/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/363

We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost?

In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations.

Whether you’ve been running your business for years or you’re still finding your groove, this episode offers a permission slip to work in a way that supports your actual life.

In this episode of the podcast, I talk about:

• The panic attack that changed how I run my business
• How parasocial pressure shows up for personal brands
• Setting boundaries in your internal and external marketing
• Why your preferences are a business strategy
• Where values-led marketing fits in

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/362

One of my favorite ways to get clients? Podcast guesting.

And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.

This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting with purpose. We cover everything from pitching to what you actually say on the mic, and how to make the most of every interview—even if it doesn’t lead to clients right away.

Want to build better relationships and get leads from podcasts? Start here.

In this episode of the podcast, we talk about:

• How to prep for podcast guest interviews
• What to say (and avoid) as a guest
• The art of relationship building with hosts
• How to naturally share your work without over-promoting
• What to do when guesting doesn’t lead to sales

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Sam Brake Guia is the Co-founder of PodWritten, a podcast booking agency for health and wellness businesses, and the host of Mics to Millions, a podcast that shares interviews with top-tier hosts, insights from podcasting experts, and solo episodes to help you grow your health and wellness podcast.

Website: https://podwritten.com/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/
Instagram: https://www.instagram.com/sambguia/, https://www.instagram.com/podwritten/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/361