Scale Your Business With Data Episode 6:Why Measuring the Wrong Thing Can Destroy Your Business: Data Lessons from Vietnam to Modern Analytics.

On this episode of Scale Your Business With Data podcast, Graeme Crawford talks with Gurwinder Bhogal about the critical importance of measuring what truly matters in business and life. Drawing from historical examples like the McNamara Fallacy from the Vietnam War, they explore how focusing on easily quantifiable metrics while ignoring qualitative data can lead to catastrophic outcomes. The conversation delves into modern applications of data measurement, from social media metrics and sentiment analysis to health tracking devices, emphasizing the dangers of compound metrics like "sleep scores" and the value of specific, high-resolution measurements. Bhogal shares insights on Goodhart's Law, the importance of data storytelling, and why our brains are wired for narratives rather than raw numbers, making this essential listening for anyone using data to drive decision-making.

Chapter Timestamps:

0:00 - Sleep tracking critique

2:12 - Introduction to Gurwinder Bhogal

2:42 - The McNamara Fallacy explained

7:00 - Measuring sentiment in wartime

11:00 - Modern sentiment analysis evolution

14:00 - Stated vs revealed preferences

17:00 - Goodhart's Law discussion

18:00 - The Cobra Effect story

20:00 - Social media metrics gaming

23:00 - Twitter's influence paradox

28:00 - Health tracking compound metrics

31:00 - Exercise without metrics

33:00 - Identifiable victim effect

35:00 - Stories vs data retention

The episode of Scale Your Business With Data, Graeme Crawford sits down with Sukhi Sahni, a senior corporate executive with 20 years of experience in data-driven storytelling and brand communication. They explore how the battle for attention has shifted beyond simple views to meaningful engagement metrics, discussing how authentic human connection combined with strategic data insights drives real business outcomes in today's fragmented digital landscape. The conversation covers the evolution of marketing metrics, the impact of AI on content creation and customer journeys, and why data should be directional rather than definitive in making multi-million dollar decisions.

Chapter Timestamps:

0:00 - Meeting Customers Where They Are

3:15 - Views vs Engagement Metrics

7:00 - Multi-Touch Attribution Challenges

11:00 - Customer Journey Mapping

14:00 - The Creepy Line

17:00 - Domain Authority and AI

21:00 - Testing at Scale

24:00 - Entry-Level Jobs and AI

28:00 - Authenticity in Content

32:00 - Speed to Market

35:00 - Future of Print Media

39:00 - Local Journalism's Role

42:00 - Immigrant Perspectives

46:00 - Cultural Context in Marketing

49:00 - Closing Thoughts

The episode of Scale Your Business with Data, Josh Greene, CEO and founder of The Mather Group, discusses why Wikipedia is one of the internet's most trusted data sources and its growing importance in the AI era. Josh explains how Wikipedia's human-curated content has become a key source for large language models, making it increasingly valuable for businesses to ensure their Wikipedia presence is accurate and up-to-date. He shares insights on navigating Wikipedia's editing rules, managing online reputation, and adapting to changes in Google search results that now favor user-generated content from platforms like Reddit and Quora.

0:09 - Wikipedia's Role in Business

2:09 - Meet Josh Greene

4:02 - Why Wikipedia Matters

7:07 - Wikipedia Editors Explained

10:10 - Business Wikipedia Challenges

14:17 - Google Search Result Changes

18:17 - Reddit and Quora Opportunities

22:42 - AI and LLM Search Rankings

26:41 - Testing Your AI Presence

30:18 - Crisis Reputation Management

35:56 - Proactive Reputation Management

38:16 - Common Crisis Management Mistakes

40:59 - Recommended AI Tools

Scale Your Business With Data Episode 3:From Data Service Desk to Strategic Partner: Building Business Value with Tris Burns

The episode of Scale Your Business With Data podcast, data leadership coach Tris Burns discusses how data teams can evolve beyond the traditional service desk mentality to become strategic business partners. He shares insights on developing emotional intelligence for data leaders, building connections with stakeholders, and creating data-driven cultures that maximize ROI. Tris emphasizes that successful data leadership requires understanding business priorities and demonstrating value through strategic insights rather than just responding to requests.

9:35 - Service Desk Mentality Challenges

13:12 - Building Stakeholder Relationships

18:57 - Centralized vs. Decentralized Models

20:42 - Emotional Intelligence in Data Leadership

25:48 - Communicating Data Insights Effectively

30:15 - Transitioning from School to Business Thinking

35:27 - The Future of Data Professionals

39:57 - AI as a Tool, Not a Job Title

43:15 - Getting Started in Data Leadership

46:16 - The Badass Bookshelf Book Club

51:25 - Storytelling in Data Communication

The episode of Scale Your Business with Data, Chloe Temple shares her unique journey using data for personal transformation. The founder of popp® discusses her self-developed tracking system called "Me We Be," which helped her overcome depression and transform her approach to leadership by monitoring nine life segments for over seven years. Chloe also draws on her experience as a retail buyer where she used customer behavior data to optimize store layouts and merchandising. Her insights on how supermarkets strategically place products and her perspective on using data for both business decisions and personal growth make this a fascinating conversation about data-driven transformation.

02:05 - Internet's second favorite Chloe Temple

06:26 - Me We Be personal tracking

15:33 - Actionable data dashboard insights

22:22 - Shifting focus from career

28:03 - Grocery store buyer experience

34:00 - Strategic store layouts explained

38:18 - Condoms and pregnancy tests

41:21 - Algorithm misinterpreting behavior patterns

44:12 - Amazon's advanced data collection

49:22 - Using data with good intent

53:22 - Where to find Chloe

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Scale Your Business With Data Episode

Nick White Reveals How Data Strategy Transforms Business Decision-Making

The episode 1 of Scale Your Business with Data, Graeme Crawford speaks with Nick White, a data strategy leader with over 20 years of experience transforming how organizations leverage their information assets. Nick shares his expertise on bridging the gap between collecting data and making it useful for decision-making, the challenges of KPI alignment in corporate environments, and how AI implementation is reshaping the data landscape. Drawing from his experience at Nike where he revolutionized their approach to KPI management, Nick offers practical insights on how businesses can move beyond simply visualizing data to driving meaningful outcomes.

Chapters:

• 00:00 - Understanding AI and User Experience
• 02:06 - Understanding the Gap in Data Utilization
• 10:38 - Navigating Corporate KPIs and Job Security
• 17:05 - The Journey to Understanding Technology and Career Growth
• 27:27 - The Evolution of Nike's Identity
• 30:58 - The Evolution of Design Thinking in Marketing
• 39:25 - The Impact of AI on Data Governance
• 42:47 - Understanding AI's Predictive Nature: Beyond Hallucinations
• 53:40 - Transitioning to a New Chapter: From Data Consulting to Psychotherapy

This episode is about: data strategy, decision intelligence, AI implementation, data governance, data visualization, business analytics, key performance indicators, data-driven decision making, data engineering, user experience design, data quality, machine learning applications, storytelling with data, corporate data management, data insights, AI and business, scalable data solutions, human-centered design, data chaos to insights, data transformation strategies