In this conversation, Simon Jones speaks with Amy Lindley and Helen Lewis-McPhee about their experiences in marketing and admissions within independent schools. They discuss the structure of their marketing departments, the challenges of working with limited budgets, and the importance of collaboration between teams. The conversation also touches on measuring ROI, the need for creativity and innovation, and strategies for marketing prep schools. They share insights on maintaining work-life balance and the current challenges faced in admissions and marketing, emphasising the importance of authenticity and understanding the target audience.

Takeaways

• Every day is a school day in marketing.
• Collaboration with admissions is crucial for success.
• Understanding your audience is key to effective marketing.
• Creativity can thrive within budget constraints.
• Authentic content resonates more with prospective families.
• Measuring ROI is important but not always straightforward.
• Maintaining work-life balance is essential for marketers.
• Prep school marketing requires a different approach than senior school marketing.
• Don't panic; confidence is key in challenging times.
• Building a supportive network is vital for marketing professionals.

Links

Amy Lindley: https://www.linkedin.com/in/amylindley/

Helen Lewis-McPhee: https://www.linkedin.com/in/helen-lewis-mcphee/

Pretty Little Stamford: https://www.instagram.com/prettylittlestamford?igsh=MWJ5YmFpcjJuZjV3bA==

www.amcis.co.uk

www.thebonjouragency.com