Search Patent of the week: Real Time Boost (RTB)
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Search Patent of the week: Real Time Boost (RTB)
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In the espisode is discussed a leaked document describes Realtime Boost, a system designed to quickly detect trending topics and real-world events by analyzing newly published documents in realtime. It aims to overcome the latency issues of traditional ranking signals by identifying a sudden increase in relevant documents for a given query, or a "spike." The system indexes various aspects of fresh documents, including unigrams, timestamps, KG entities, locations, and quality scores, to identify and validate these spikes. The information gathered, including correlated terms and geographical data, is then made available to improve Google Search results by promoting relevant, fresh content.
https://www.kopp-online-marketing.com/patents-papers/realtimeboost-events-design