In this episode, Claire is joined by Morgane Rollando, a purpose-driven strategist with a career spanning finance, private equity, and entrepreneurial ventures. Morgane shares her powerful framework of Purpose, Awareness, and Alignment, revealing how aligning an organization with its deeper mission can revolutionise culture and customer experience.

Discover the transformative impact of a clear, purpose-driven approach on customer relationships, and learn why embracing your true values—even if it means parting ways with misaligned customers—can lead to long-term success. Morgane offers practical insights on fostering stakeholder alignment, making purpose actionable, and placing customers at the heart of your business strategy.

Whether you’re a leader, entrepreneur, or CX professional, this episode will inspire you to rethink the way you connect with your customers and create an organisation driven by clarity and intent.

Tune in to the Shine On CX Show and start your journey toward purpose-driven excellence!

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https://www.linkedin.com/in/morganerollando/

https://www.morganerollando.com/

https://www.youtube.com/@Morganerollando

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