Should you "Niche Down" in your Doula Business?
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Should you "Niche Down" in your Doula Business?
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In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.
You'll learn:
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Why clarity in your offer leads to more clients
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How I became the go-to C-section postpartum doula
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The massive opportunity sleep consultants have right now
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How to identify your "magic piece" of work that lights you up
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Why niching doesn’t mean you have to give up the parts you love
✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.
Book a Breakthrough Call with Darcy here.
Free Workshop: “3 Free Ways to Market Your Sleep Consulting Business”
Connect with The Doula Darcy on Instagram
If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.