In this high-impact episode, AI strategist and Authentic AI founder Kinsey Soderberg joins Gloria to unpack how small business owners can finally ditch generic, robotic content and train AI tools like ChatGPT to sound exactly like them.

You’ll learn how Kinsey’s Human-First AI Method and her signature AI Brand Blueprint can help you build a brand-aligned AI assistant that writes social posts, emails, and even customer replies—all while staying true to your voice, mission, and values. Whether you're new to AI or deep in the tools, this episode will shift the way you think about content creation, automation, and scaling with soul.

This is a must-listen for small business owners, online creators, and founders who want to use AI to grow authentically in 2025 and beyond.

Why Training Your AI Assistant Is the Key to Authentic, Scalable Content in 2025

• Why “perfect prompts” aren’t the secret to great AI-generated content
• How Kinsey’s Human-First Approach helps you create aligned, on-brand content faster
• How to build your own AI Brand Blueprint to train tools like ChatGPT or Claude
• Easy, repeatable ways to input your brand voice: brain dumps, screenshots, and voice memos
• What makes AI content sound generic—and how to avoid it
• Do’s and don’ts when using AI platforms like ChatGPT, Perplexity, and Gemini
• How trained AI can reduce your workload, streamline content, and boost your bottom line

In a digital world flooded with AI-generated content, the brands that stand out are the ones that train their tools to reflect their real voice, values, and purpose. As Kinsey Soderberg shares in this episode, you don’t need 10 new AI tools—you just need one that knows you deeply.

Whether you’re a founder, service provider, or creator, the future of content marketing isn’t about replacing yourself—it’s about building systems that let you show up more consistently and more authentically. This episode shows you how to do just that, using the same tools you already have.

Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou&nb

In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content.

You’ll learn how Gloria’s radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond.

Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025

• Why template marketing strategies don’t work anymore in the saturated digital landscape
• How to shift from approval-seeking content to a values-first marketing approach
• Why emotional resonance and identity alignment matter more than credentials
• How to use your personal story and brand values to attract ideal clients
• Why rejection and unsubscribes are signs of strong messaging, not failure
• How personal healing and self-awareness can fuel powerful brand positioning
• The difference between authority-based PR and values-aligned visibility

In a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn’t come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution.

Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn’t working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more.

If you’ve ever felt like your pitches are getting ignored, you’re stuck in the PR friend zone, or you’re not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency.

Whether you’re a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results.

Why Your PR Isn’t Working – 3 Hidden Reasons and How to Fix Them

• Why PR isn’t a one-and-done task – and how to build a repeatable, season PR strategy
• How to create relevant pitch angles that align with journalists’ editorial calendars (without changing your product)
• What to do when you get ghosted—and how follow-up emails can build long-term media relationships
• How to use the CPR Pitching Method to land media features
• Why DIY PR often fails—and how to stop guessing and start pitching like a PR pro

If you’re a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction.

No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking).

Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941