In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing.

We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation.

Whether you’ve accidentally shared false info or just want to avoid a PR mess, this episode is your guide to navigating the digital truth minefield—without sacrificing growth.

TedTalk: The Battle for Truth in a Viral World

Reference Websites:

Snopes

Politifact

Media Bias Fact Check

Google Scholar

Tineye

Statista

TRUTH Framework

T – Tracking

R – Review

U – Understand the Context

T – Test Emotional Manipulation

H – Hold Off

LinkedIn

Dr. Attaran's Website

Amazon Link

1. The Taboo

2. The Unusual

3. The Outrageous

4. The Remarkable

5. The Secrets

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