Social SEO, Grad Enrollment, and CMS Strategy Updates

What’s new in higher ed marketing this month? This episode covers:

• TikTok, LinkedIn, and Instagram strategies that move the needle
• Why student-generated content still wins
• Social SEO tactics that help your posts rank
• CMS features that improve campaign results
• Trends in graduate enrollment and ad desig

We break down what’s working across platforms, content types, and digital tools. Tune in to sharpen your strategy as we move through 2025.

Timestamps:

00:00 — Intro

00:42 — Social media in student recruitment

01:20 — TikTok, Instagram & LinkedIn content strategies

02:43 — Student-created content and authenticity

03:39 — Social SEO: how search works inside platforms

05:13 — Interactive and gamified content formats

05:36 — Cultural values shaping campaigns

06:08 — Tracking what actually matters

07:30 — Graduate enrollment shifts and responses

08:52 — Website CMS as a campaign tool

11:13 — Higher ed ad trends for 2025

13:53 — Key takeaways for enrollment marketing

17:38 — Strategy evolution and next steps

20:17 — Wrap-up

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing