Soul & Science: Fast Forward Your Marketing Mind Podcast Por Mekanism and Jason Harris arte de portada

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

De: Mekanism and Jason Harris
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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.2025 Mekanism Arte Economía Marketing Marketing y Ventas
Episodios
  • Mini: Leading with AI: C-Suite Strategies That Work

    Mini: Leading with AI: C-Suite Strategies That Work
    Jul 28 2025
    If you're in the C-suite, it's no longer enough to delegate AI experimentation to mid-level staff. In this Soul & Science mini, we unpack three smart, actionable ways senior leaders can stay sharp in the age of AI—from reverse mentorship to hands-on sprints to rewarding the AI-forward thinkers in your org.This is your leadership playbook for getting off the sidelines and into the AI sandbox.

    ✅ Key Takeaways:
    • Reverse mentorship helps leaders learn directly from internal AI experts.
    • Blocking time for AI experimentation keeps the C-suite hands-on and informed.
    • Rewarding innovation signals that AI curiosity is a company value.
    Brought to you by Mekanism.
    Más Menos
    5 m
  • #92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations

    #92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations
    Jul 20 2025
    How do you take a hospital’s 150th birthday and make it feel like a city-wide celebration instead of just a line in a press release?

    In this episode, Jason sits down with Kate Torrance, VP and Head of Brand at SickKids, and Josh Budd, Chief Creative Officer at Citizen Relations, to unpack one of the boldest healthcare campaigns in recent memory. They share how SickKids transformed a milestone into a powerful storytelling opportunity through creative risk-taking, clear brand strategy, and a true partnership between client and agency. From crafting 150 stories of impact to launching a hot air balloon over downtown Toronto, Kate and Josh walk through the creative decisions that made it all possible.

    Key Takeaways:
    ✅ Strong partnerships start with trust, not briefs
    ✅ Simple ideas, like balloons, can carry powerful stories
    ✅ Emotional impact comes from authenticity, not pity
    ✅ The best ideas come from looking inward, not just at competitors

    Memorable Moments:
    💡 “It’s not a birthday without balloons.”
    💡 “Some days you wake up with a shovel, some days with a spoon.”
    💡 “If it triggers you, it might mean it’s powerful.”
    💡 “We didn’t just bring an idea. We brought a partnership.”
    💡 “You can break convention if the story is real.”

    Brought to you by Mekanism.
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    39 m
  • Mini: Don't Let DEI D-I-E

    Mini: Don't Let DEI D-I-E
    Jul 14 2025
    As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.

    We’ll dig into:
    • Why DEI isn’t a “nice-to-have,” but a business imperative
    • The backlash companies like Target are facing from consumers and investors alike
    • How younger, more diverse audiences are demanding more from brands
    • Why retreating from DEI can cost you both brand equity and customer loyalty
    Brought to you by Mekanism.
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    4 m
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