In this special episode of the Education Marketing Leader Podcast, we’re diving into highlights from our latest Education Marketing Leader Book Club session

We were joined by Jenny Fowler, award-winning social media manager at MIT and author of the breakout hit Organic Social Media: How to Build a Flourishing Online Community.

Jenny, fresh off her Harvey Chute Award win for Best Nonfiction in Business & Enterprise, shared her candid insights on leading social media strategy in higher ed, using data to influence leadership, and creating intentional content that truly connects.

Here’s what you’ll learn in this episode:

✅ How Jenny’s 6 M Framework is reshaping social strategies in higher education

✅ Why “data-informed creativity” is the secret weapon for social media managers

✅ Stories from book club members—including one who earned a promotion after applying lessons from the book

✅ Why it's OK to quit platforms that no longer serve your goals

✅ Tips for simplifying technical research into audience-friendly content

✅ The power of vertical video, managing up, and redefining what “strategy” really means in social

👥 Want to Join the Book Club?

If you're in higher education and marketing, the Education Marketing Leader Book Club is where strategy meets support. We read, we discuss, we grow—together.

👉 Join the Book Club on LinkedIn

🎙️ Listen now on the Education Marketing Leader Podcast wherever you get your podcasts.

Until next time. ✌️