Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand.

With over 10 years’ experience writing for brands like Louis Vuitton, John Lewis, and Farfetch, Katie shares practical advice for entrepreneurs and established businesses alike.

From defining the difference between brand voice and tone of voice, finding inspiration outside your industry, leveraging customer language, and incorporating SEO and AI tools,

Katie provides a expert tips and advice to help you connect, stand out, and drive sales.

Key Topics & Takeaways

• What is Tone of Voice, and Why Does it Matter?
  Katie explains how your brand's tone of voice is the backbone of how you communicate with your customers and present your unique personality.

• Defining & Refining Your Brand Voice
  Learn how to use competitor research, customer reviews, and even Reddit forums to zero in on the language your ideal audience uses and what resonates with them.

• Brand Voice vs. Tone of Voice
  Katie clarifies the distinction: your brand voice is your core personality, while your tone adapts based on context and channel.

• Building a Word Bank & Banned Words List
  Discover why it’s essential to document not just the language you’ll use, but also the words and phrases to avoid for authenticity and consistency.

• Sourcing Inspiration Beyond Your Competitors
  Be inspired by everything from billboards to shampoo bottles — and learn how to borrow elements to create a voice that’s fresh and relatable.

• Utilizing AI as a Creative Partner
  Katie shares how AI can help clarify briefs and spark copywriting ideas, but shouldn’t do the heavy lifting for your final customer-facing content.y.

• When to Invest in Professional Copywriting
  Ideally, before launch, but it’s never too late to redefine your tone of voice and let it influence every element of your messaging—from website to product descriptions.

• SEO & AI Optimization musts
  Get tips on integrating keyword strategy for search engines and AI, avoiding duplicate content, and making each product description unique to boost discoverability and sales.

Guest

Katie Ramsingh - The Fashion Copywriter

https://www.linkedin.com/in/katieramsingh/
https://www.katieramsingh.com/

Host Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/

On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage.

Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching.

She shares behind-the-scenes stories about breaking taboos, securing major retail deals, and her passion for changing conversations around women’s health.

Katie also gets candid about what it takes to scale, the importance of building the right team, how authentic influencer relationships powered Luna Daily’s viral moments, and her commitment to fostering a healthy work culture.

Whether you’re launching your own brand or looking for real-world advice on business growth, Katy brings valuable tips, hard-won lessons, and true inspiration.

Katy shares her founder story from the initial investment plan to get the business off the ground to launching in M&S, Sephora and Boots in a record 3 years after Launch.

We chat about

Her funding and investment journey

How she is using influencers to help with the growth of the brand.

Innovation and Product development - focus on improving core products, and continuous innovation on where the gaps are in the industry but still staying true to their core values and mission.

The Retail partnership with Sephora and launching in the US and how that partnership came about.

Why she chose omni channel right from the beginning and how she secured deals with M&S and Boots and how they are building on those partnerships.

Growing the team and her first hires in the business

Company culture and living her brand values.

Her defining moments so far with the brand and what's next for the business.

Guest Katy Cottam

Founder Luna Daily

https://www.instagram.com/luna_daily_official/

https://luna-daily.com/

https://www.instagram.com/katycottam/

Host Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/

37% of entrepreneurs suffer from Anxiety and in this weeks Episode of Start Scale Succeed Nicole chats with Psychotherapist and Author Anna Mathur we talk about Anxiety, overwhelm and mental health as an entrepreneur

Highlights include

Imposter Syndrome and Self-Doubt in Entrepreneurs - accepting messy imperfect beginnings and anchoring throughs in truth versus fear

Low Self-Esteem in Business- Signs of low self-esteem for entrepreneurs

Difficult Conversations and Decision Avoidance- Impact of delayed or avoided difficult conversations on business health. Building esteem around core values to navigate tough situations

Overwhelm and Burnout Among Founders -Recognizing signs of overwhelm Emotional red flags: resentment, snappiness, withdrawing from relationships Practical strategies for managing overwhelm

Addressing Anxiety in Entrepreneurial Life- Relationship between overwhelm and anxiety. Techniques for facing and reducing anxiety

Daily Habits for Mental Health and ResilienceFacing Common Entrepreneurial Fears

Guest Anna Mathur

Psychotherapist and Author

Passionate about taking therapy out of the therapy room Anna Mathur is widely celebrated for her accessible mental health advice and the light- bulb moments which she offers across her platforms.

https://www.annamathur.com/

https://www.instagram.com/annamathur/

https://www.annamathur.com/the-toolkit/

https://www.annamathur.com/podcast/

Host Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/