How To Stand Out From the Crowd

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, it helps to stand out from the crowd of other startups pitching.

Most founders will give the standard pitch, often with slides in the same order.

Here are some key pointers to make your startup stand out.

Show your business model in unit economic terms.

Show your growth story with a chart that goes up and to the right at a 45-degree angle.

This demonstrates there’s a growth story happening in your business.

Point out the recurring and repeating revenue streams you already have.

Show the skill set in its entirety that your team brings to the table.

List the team's exits and other performance wins.

Show your business with numbers that the investor can digest.

Choose three compelling metrics and show them in the presentation.

The investor will have a hard time remembering more than three, so choose the best.

Show the customer engagement with your product in terms of daily, weekly, and monthly active users.

Show how you have figured out customer acquisition and its repeatability.

Show your ideal customer profile. Make it clear you know who you want.

Consider adding these points to your presentation.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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