What Angels Look For

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Angel investors are not professional investors in the same way as venture capitalists.

Angel investors are typically successful business people who want to invest in startups.

The old angel saying is, they want to make a little money, do a little good, and have a little fun.

They often have a broad or general investment thesis.

They don’t focus on one sector or niche in most cases.

They look for startups that are solving a big problem with a differentiated solution, and led by a strong team with experience.

They look for product validation and market validation.

The product works, and people will pay for it.

Most importantly, they look for startups demonstrating the growth story.

The revenue is growing, and the startup is making good progress on building the business.

There needs to be a large potential reward but it doesn’t have to be 100X as in the case with many VCs.

They avoid companies that need to raise a large amount of additional capital, as this will dilute them.

They get excited about an opportunity that has recently reached an inflection point.

This could be closing a lighthouse customer, launching the final version of their product, or hiring a team to accelerate sales.

In raising funding, position your deal for angel investors with these care abouts.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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