From the outside, Steve Martocci is a serial entrepreneur who’s helped shape the digital world as we know it, co-founding GroupMe, Blade, and Splice. But behind all the success, Steve faced a more personal challenge: his health. Years of struggling with his weight and overall well-being led him to make a life-changing decision in 2010. One that sparked not only a personal transformation but the foundation for his most meaningful company to date: SuppCo. SuppCo is a first of its kind health tech platform aiming to simplify and revolutionize the supplement industry. With an overwhelming number of products, conflicting advice, and no real regulation, most people are left confused about what to take, when, and why. SuppCo solves this by offering science-backed, personalized stacks that empower people to take control of their health, the same way Steve did over a decade ago.

🎙 On this week’s episode of Startup to Storefront, you’ll learn:

💡 How Steve built and sold industry defining companies like GroupMe, Blade, and Splice fast

⚖️ Why the supplement industry’s lack of regulation is fueling massive, unchecked growth

📈 What made SuppCo’s launch strategy so bold it forced people to either love it or hate it

🏋️‍♂️ How functional medicine helped Steve lose weight, improve his happiness, and rebuild from the inside out

📲 What’s behind SuppCo’s unprecedented app engagement and how user feedback drives real time innovation

🌍 Why users of all kinds are connecting with SuppCo’s mission and loving the product

🔁 How real time feedback became the key to Version 2’s successful launch

🎧 Stream the full episode now on Spotify, Apple Podcasts, and YouTube.

Ryan Vesler, founder of HOMAGE, joins Startup to Storefront to share the story behind one of the most beloved vintage-inspired sportswear brands in the game. From an accidental cease-and-desist email with Larry Bird that turned into HOMAGE’s first licensing deal, to partnerships with the NFL, NBA, MLB, WNBA, and exclusive collaborations with Jason Kelce, Travis Kelce, Ryan Reynolds, and Rob McElhenney - Ryan breaks down how HOMAGE built an emotional connection with fans and investors alike.

In this episode you’ll learn:

• How Ryan turned his love for Ohio State into the legendary Archie Griffin T-shirt

• Why trading cards became a core inspiration for HOMAGE’s nostalgic aesthetic

• The inside story behind HOMAGE’s collaboration with Travis & Jason Kelce on New Heights

Follow along as Ryan shares how authenticity, emotion, and storytelling have helped HOMAGE become a cult favorite for sports fans everywhere.

Today’s guest is Jorge Perez, creator of the STFU Method, author, agent, producer, keynote speaker, and host of the Outliers TV podcast. With over 20 years of experience in entertainment and personal development, Jorge has spent his life helping people break toxic cycles and reclaim their power.

You’ve seen his work on Bravo, heard his voice on stage, and maybe even watched his award winning documentary on LA’s homelessness crisis, but his latest project goes even deeper. His new book, The Shut The Fu*k Up Method, is a no fluff, call you out while lifting you up guide to mastering your mindset.

Jorge wrote the book after seeing too many people stay stuck, even after attending every seminar and reading every self help book on the shelf. His message? You don’t need more advice, you need to shut the fu*k up... to the voice in your head that’s been lying to you.

In today’s episode, we dive into:

• What the STFU Method actually is and how it helps people get unstuck
• Why so many of us get trapped in the spiral of complaining
• How to identify your self sabotaging thoughts and silence them
• The mindset shifts that create real, lasting transformation

If you’ve been looking for a way to stop spinning your wheels, reclaim your focus, and finally move forward, this episode is the wake up call you didn’t know you needed.