What happens when an FBI-trained negotiation coach brings elite sales psychology into the startup world? You get a masterclass in influence, integrity, and investor persuasion.

Today’s episode of Startuprad.io features Matthias Bullmahn, a crisis negotiation expert, former Accenture executive, and storytelling coach — here to show founders how to negotiate like pros and scale without manipulation.

What You'll Learn:

• How to apply BATNA to investor negotiations and enterprise sales

• The 3 killer words ruining most pitches — and what to say instead

• Why founders fail when they ignore buyer psychology and emotional triggers

• How to use the Motive Compass to close deals faster

• How AI fits (and fails) in human-centric sales strategies

Guest Spotlight:
Matthias Bullmahn is one of Germany’s leading voices in ethical sales psychology, negotiation, and strategic communication. He’s trained with the former heads of the FBI and Scotland Yard, founded a department at Accenture focused on agile transformation, and today advises founders, corporates, and investors on emotionally intelligent deal-making.

Now It Is Up To YOU:
If you’re a founder, executive, or investor who values clear strategy over sales fluff, this episode is your playbook.

Subscribe to Startuprad.io on Spotify and Apple Podcasts, leave us a 5-star review, and share this episode with someone negotiating their next big deal.

🚀Our Sponsor

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Guest Name: Matthias Bullmahn, Sales Psychologist & Strategic Communications Expert

Related Blog Posts on Startuprad.io:

• 🎙️ Mastering Startup Negotiation Tactics: Sales Psychology Meets FBI Playbooks

• 🧠 BATNA for Founders: Your Ultimate Safety Net in Investor Talks

• 💬 3 Words That Kill Your Startup Pitch (and What to Say Instead)

• 📊 Case Study: Ecotech Startup Closes Investor Without Product in Market

Relevant External Resources:

• Harvard Negotiation Project

• Motive Compass by Dirk Eilert (German)
  
  Timestamps:
  00:00 – Introduction to Matthias & FBI Training
  04:54 – BATNA and Deal Power for Founders
  08:45 – Ethical Sales Psychology Explained
  18:55 – The Motive Compass: What Drives Buyers?
  27:40 – AI in Sales: When It Works, When It Fails
  39:10 – How to Win Trust in a Distracted Market
  47:05 – Final Advice for Founders & Pitch Mistakes

Why do Europe’s startups scale slower than their U.S. counterparts? In this raw, revealing episode, Andy Goldstein uncovers what’s really holding back the European venture capital scene—and what we can do about it.

• How investor education can radically improve VC decision-making

• Why German founders hesitate to internationalize—and how to fix it

• The mindset shift European investors need to unlock global-scale success

• How AI sales tools and founder conviction can drive early-stage growth

Andy Goldstein, Managing Director Europe at VU Venture Partners and Co-Founder of the German Accelerator, is a serial entrepreneur, ecosystem builder, and innovation catalyst. With decades of experience across the U.S. and Europe, he’s reshaping how VCs invest—and how startups scale.

Loved this episode? Help others discover it!
Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review. Share this with founders, VCs, and every entrepreneur you know.

👉 Struggling with small biz finances? Tide’s free account + up to €400 cashback makes it a no-brainer: tide.co/Podcastsde – use code STARTUPRADIO

Guest Name: Andy Goldstein, Managing Director Europe, VU Venture Partners
Blog Post: http://startuprad.io/post/the-transatlantic-investment-divide-why-europe-needs-a-new-vc-mindset

Relevant Resources:

• VU Venture Partners

• German Accelerator

Timestamps:

• 00:00 – Introduction to Andy’s journey from IBM to VC

• 06:00 – What’s broken in European VC mindsets

• 12:45 – How VU trains VCs through real investments

• 20:50 – Sales culture differences: Germany vs. U.S.

• 28:15 – Startup internationalization: Why Germany lags

• 35:30 – Traits of the top 1% of founders

• 42:00 – Final thoughts + podcast wrap-up

What happens when Europe's top startup operators become VCs — and use AI to disrupt billion-euro legacy sectors?
Today’s episode uncovers how Marton Sarkadi Nagy, Partner at Visionaries Club, is backing founders who are rewriting the playbook for industrial tech innovation.

• 🔧 How applied AI is replacing legacy SaaS and transforming industries like logistics and procurement

• 📊 Why Europe is perfectly positioned to lead in the application layer of AI

• 🧠 What defines a "genre-defining founder" in early-stage startups

• ⚙️ The secret behind Visionaries Club’s unique LP base: unicorn founders + industrial dynasties

• 🪖 How radical accountability and talent-first scaling are creating B2B breakout startups

Whether you’re a founder raising a seed round, an operator breaking into VC, or an investor looking to understand the future of industrial SaaS, this episode is for you.

👉 Struggling with small biz finances? Tide’s free account + up to €400 cashback makes it a no-brainer: tide.co/Podcastsde – use code STARTUPRADIO

Marton Sarkadi Nagy is a Partner at Visionaries Club, a Berlin-based venture capital firm managing €600M+ in AUM. With a background as the former growth lead at Tier, Marton brings operator DNA to VC. Visionaries Club backs early-stage startups that use AI, SaaS, and cybersecurity to tackle massive industrial problems — with LPs ranging from unicorn founders to multi-generational family businesses.

Love hearing real-world startup scaling, AI disruption, and VC philosophy?

🎧 Follow Startuprad.io on Spotify and Apple Podcasts, leave us a ⭐⭐⭐⭐⭐ review, and share this episode with the boldest entrepreneurs in your network.

Guest Name: Marton Sarkadi Nagy, Partner at Visionaries Club

Blog Post: How Europe’s Visionaries Are Using AI to Disrupt Industrial Tech

Relevant Resources:

• Visionaries Club

• Startuprad.io Unicorn Tracker

Timestamps:

• 00:00 – Welcome + Introduction

• 05:20 – From Tier to Visionaries Club: Marton’s transition from operator to investor

• 11:40 – Visionaries Club’s unique LP network

• 18:30 – Radical accountability and founder performance

• 25:50 – SaaS is dead — how AI agents are reshaping back-office work

• 34:00 – Europe’s opportunity in applied AI

• 42:30 – What makes a painkiller startup (vs. a vitamin)

• 49:00 – Supporting technical founders and Europe’s startup gaps

• 56:00 – Final thoughts and contact info