Feel like you’re throwing content at the wall and hoping something sticks?

You’re not alone. This quarter’s social media updates might explain why.

In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity.

From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode that will help you cut through the noise and stay strategic online.

Whether you’re DIY-ing your marketing or managing a team, this is your shortcut to staying smart and strategic online.

Episode Highlights:

• Why all videos are now considered Reels on Instagram and Facebook (and what that means for your reach)

• The hidden truth about link performance on Meta—and where you should be placing your URLs

• Everything you need to know about Instagram’s Trial Reels, the Edits app, teleprompters, and new image formatting

• The big metric to track on LinkedIn that signals if your content is actually converting

• A clear-eyed take on the TikTok ban situation and what business owners should be paying attention to

• How AI is quietly changing ad performance (and what to keep an eye on)

• The latest additions to LinkedIn, including Adobe Express integration and Canva templates

Love the podcast?

If this episode gave you clarity or a new perspective, share the love! Leave a review, follow the show, and DM Heidi on Instagram to let her know what topic you want her to tackle next.

Resources

• Masterclass Details + Enrollment

• AI Content Strategy Episode

• Follow Heidi on Instagram

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy.

In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’ve been navigating my own marketing rut and what I’m doing to move through it.

If you’re a business owner feeling overwhelmed by the pressure to show up everywhere, this episode is your permission slip to simplify, reset, and redefine what consistency looks like on your own terms.

Episode Highlights:

• What causes content burnout (and why it’s not laziness)

• The decision fatigue that’s stealing your creativity

• The harmful “shoulds” we put on ourselves as business owners

• How I’m reworking my own content strategy to protect my energy

• A simple batching structure to try when you’re short on time

• The difference between showing up intentionally vs. constantly

• How to use AI (like ChatGPT) to help, not replace, your voice

Love the podcast?

Make sure you subscribe, leave a review, and share this episode with a fellow business owner who needs to hear that they’re not doing it wrong—they’re just doing a lot.

Resources

• Join the waitlist for my Social Media & Marketing Masterclass
• Come hang out with me on Instagram: @heidischmidtcreative
  

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that.

In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually use Stories to generate leads or promote your services (without being a pushy salesperson), this one’s for you.

Episode Highlights:

• The 3-part Instagram Stories strategy to build know-like-trust

• Why repurposing content (even from 2 years ago!) still works

• How to stop lurking and start turning silent followers into warm leads

• What to share in your Stories each week to nurture and convert your audience

• The difference between entertaining and marketing, and how to add a clear next step

Enjoying the Podcast?

If you loved this episode, please consider subscribing, leaving a review on Apple Podcasts, or sharing it with a business bestie who’s ready to get strategic on Instagram. Every review helps us grow and reach more listeners like you!

Resources

• Listen to the Authentic Lead Generation Episode

• Brandwatch’s Complete Guide to Instagram Stories

• Book a Strategy Session

• Learn more about VIP Days

Subscribe to the newsletter to stay up to date!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com