What do invisibility, time travel, and telepathy have in common?

It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing.

In this episode of Strategic Storytelling, we’ll explore how to:

• Make your writing “invisible” so your message becomes the star (not your clever wordplay)

• Use time travel to guide your audience from frustration to solution

• Tap into the power of telepathy to respond directly to your client’s unspoken desires

Whether you're writing sales pages, emails, or social posts, these three tools will help you create copy that connects deeply and converts naturally.

No magic tricks. Just strategy.

Mentioned:

• Blog post on how to research your client's inner dialogue

• The Client Advantage course for going deeper into customer understanding

Listen now to discover how to:

• Make your story irresistible and unforgettable

• Avoid common copywriting traps that kill connection

• Use storytelling as a sales strategy (not just a creative flourish)

💡 If you found this episode helpful, please subscribe, leave a review, (preferably on Apple or Spotify) and share it with a friend or colleague.
Visit cathygoodwin.com for more storytelling tips and resources.

To be a guest on the podcast. Go here and fill out the form.

IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content.

As an example, I talk about ]how comedian Loni Love stayed true to her voice despite pressure to "play a character," and how that lesson applies directly to your brand storytelling.

If you've ever been told your story isn’t “exciting” enough, or you're not being "vulnerable" enough, this episode is for you.

You will learn...

• Why “authentic storytelling” doesn’t mean airing all your struggles
  
  

• The danger of following cookie-cutter storytelling advice
  
  

• What Loni Love’s comedy journey reveals about audience connection
  
  

• Why the best content starts with your actual experience—no exaggeration needed
  
  

• How to spot the right advice (and ignore what doesn’t feel right)
  
  

Links and Resources:

• Book Mentioned: I Tried to Change So You Don’t Have To by Loni Love
  
  

Want help developing your unique voice and content strategy?
Book a consultation: https://cathygoodwin.com

Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic treasure trove!

You’ll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message.

Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message.

We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced.

You will learn…

...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don’t depend on your personal journey)

...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses)

You can also download a workbook to create your own path from story to strategy. Currently free when you click here.

I can also work with you one-to-one to take your own story on the journey to finding a new business model and a new strategy. Click here.

Reach out to me with your story! I'll give you a quick answer.

Don't forget to rate and review this episode, preferably at Apple or Spotify. that' how we grow.