Strength-Driven Fitness That Scales: MADabolic’s Franchise Playbook with Brandon Cullen
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Strength-Driven Fitness That Scales: MADabolic’s Franchise Playbook with Brandon Cullen
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On this episode of The ATFW Podcast, Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic, joins host Krissy Vann to break down the business philosophy behind his strength-driven interval training franchise.
Brandon shares how his professional hockey background shaped MADabolic’s structured, performance-first approach—and why the brand was built to serve people beyond their sport, with a disciplined system that can carry them into their 40s, 50s, and beyond.
This conversation explores:
- The gap MADabolic fills between performance and mainstream fitness
- Why the brand intentionally avoids trends and “fitness as sport”
- How franchisees are scaling with consistency and discipline
- The challenges and opportunities in targeting the other 80% of the addressable market
Whether you're an operator, investor, or franchisor, this episode offers insight into building a brand that prioritizes strength, structure, and long-term strategy.
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