Strong growth in value-added markets has started – are you in?
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Strong growth in value-added markets has started – are you in?
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The poultry markets in South and Southeast Asia are growing, with growth projected at 30% between 2023-2030. The drivers behind this growth are the regions’ robust economic outlook, population expansion, and a shift in consumer preference, which together present a golden investment opportunity.
Interestingly, the growth is not only about volume, but also value. In most countries in the two regions, the processed meat market is growing at double digit rates.
This is largely due to modern distribution networks and platforms, such as fast-expanding food service offerings, online food sales, and modern retail. These advancements are creating fertile ground for value addition and branding strategies, while opening numerous opportunities for producers to expand and move downstream. To stay ahead in this dynamic market, it is crucial to adapt and innovate.