Let’s get real for a sec… If it didn’t convert, it probably wasn’t the algorithm or the economy.

It was because your offer likely wasn’t clear, compelling, or believable enough.

This episode walks through 7 brutally honest (but totally fixable) reasons why great coaches still get ghosted… and what to do about it.

What We Cover:

1️⃣ Why your “strong” promise is still too vague
2️⃣ The timeline tweak that gets faster yeses
3️⃣ How to make your offer sound easier, not harder
4️⃣ The belief boosters that build trust instantly
5️⃣ What makes your method sound too generic
6️⃣ How to create real scarcity & urgency (without sounding pushy)
7️⃣ Why selling the process is costing you clients

What You’ll Learn:

✅ How to craft a promise that sells
✅ The real reason your leads aren’t converting
✅ Quick proof points that boost buyer trust
✅ Why people buy speed (and how to use that)
✅ The shift from features to transformation

🚀 Ready to Build an Offer That Converts?

Join us inside Swift Biz Academy to build an offer that actually sells (with proof, positioning, and a system that works!?)

👉 Head here: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Feel like scaling means more work, more pressure, more of everything?

You’re not alone… but you’re also keeping yourself stuck.

Here’s how to simplify and scale smarter (without adding more chaos).

Overwhelm = too many options + lack of clarity.

Let’s cut through that with 4 clear moves you can make today.

What We Cover:

➡️ The real cause of overwhelm (and how to escape it)
➡️ How to raise your rates and gain back time
➡️ The power of protected CEO time
➡️ Why creating a waitlist shifts the power dynamic
➡️ How to test a scalable offer (without building the whole thing)

What You’ll Learn:

✅ Why more strategy isn’t better
✅ The math behind price rises that buy you time
✅ How to stop operating at 100% capacity
✅ Why testing > building when it comes to group offers
✅ What “simplify to scale” actually looks like

Ready to simplify and scale smarter?
Inside Swift Biz Academy, we help health pros go from fully booked to freedom-based
… with leveraged offers, smarter systems, and time-saving strategy.

🔗 Check out what you’re missing out on inside the Swift Biz Academy

Until next time and in whatever you do, Move Swiftly.

You think what you do is clear... but people aren't buying. Why?

💬 Learn the messaging gaps that are keeping great coaches like you from getting clients with International Marketing Expert and his 15 years of experience in one powerful episode.

We dive into enrollment stories, sales psychology, and the simple shifts that make people say YES to working with you (without changing your whole offer)!

🔍 What We Cover:

➡️ The messaging mistake that keeps amazing coaches from getting noticed
➡️ What an “enrollment story” actually is—and how to use it
➡️ How to meet potential clients in their current struggle (not just their dream outcome)
➡️ Why packing more into your offer isn’t the solution—and what to do instead
➡️ The difference between social posts and landing pages when it comes to selling

What You’ll Learn:

✅ How to get strangers to understand and want your offer—fast
✅ The role of storytelling in sales, from first touch to retention
✅ Simple shifts to meet people where they’re at (and build trust)
✅ Why feedback loops are your secret weapon for great messaging
✅ How to communicate the value of your offer, not just the features

Want to write enrollment stories that do the selling for you?

Head to Swift Biz Academy to start building a message that turns curious followers into ready-to-join clients.

Guest: Jeff Wenberg
Free PitchGPT AI Bot: https://factmethod.com/pitchgpt/
Connect on Instagram: @iamjeffwenberg

Until next time and in whatever you do, Move Swiftly.

Fully booked, out of hours, and wondering how to grow without burning out?

You’re not alone…

And the good news is, you only need one of two smart strategies to scale.

If you’re feeling stretched thin but still stuck at the same revenue level, it’s not about doing more (despite what the bro business coaches might tell you).

Let’s break down the only 2 ways to scale (+ Pros & Cons) without adding more to your calendar!

👇 What We Cover:

➡️ Why “simplifying” is the most underrated growth strategy
➡️ The 2 only true levers of time-free scaling
➡️ Pros + cons of hiring vs. leveraged offers
➡️ How to know which path is right for your business
➡️ What to do before you add anything new

What You’ll Learn:

✅ How to buy back time strategically (even before you feel “ready”)
✅ What makes a leveraged offer truly scalable
✅ How to avoid building a business that depends 100% on you
✅ Why more funnels, content, or freebies won’t fix this
✅ Your next move — simplified and mapped

Ready to simplify and scale smarter?

Inside Swift Biz Academy, we help health pros go from fully booked to freedom-based — with leveraged offers, smarter systems, and time-saving strategy.

🔗 Join the academy HERE

Until next time and in whatever you do, Move Swiftly.

Why do clients say they want results... but don’t actually follow through?

In this episode, Zenia sits down with Dr Matt Corbin. A clinician-turned-coach and behaviour change expert, to unpack what’s really going on when clients don’t take action.

This one’s for the coaches and clinicians who care about more than just movement
AND want better results, better retention, and better revenue to match.

What We Cover:

• Why your clients not taking action isn't laziness, it's psychology
• What coaches can learn from clinicians (and vice versa)
• How Matt blends behaviour change with strategy inside his Longevity Project
• Why “avoidance” reinforces client problems (and how to break the loop)
• A sneak peek at Matt’s free ebook: The 17 Laws of Change
• Why your model of the world is not the same as your client’s, and why that matters
• Simple actions to drive behaviour change without being a therapist

💼 Ready to Build a Business That Gives You Time, Profit & Freedom?

This is exactly what we do inside Swift Biz Academy™ to scale beyond 6 figures while getting time back and having a business that works for you (instead of you working hard for it)!

👉 Want to take a look behind the scenes? Check out the Biz Academy Program HERE

🔗 Resources Mentioned:

📕 Matt’s Free Ebook: The 17 Laws of Change
🌐 Website: www.drmattcorbin.com
📸 Instagram: @dr.mattcorbin

Until next time and in whatever you do, Move Swiftly.

Are you spending hours creating one piece of content or writing the perfect reply… but still not seeing real growth in your business?

You’re probably focused on the wrong thing.

In this episode, I’ll walk you through how to finally identify the biggest bottleneck in your coaching business and fix it!

Because the truth is, frustration burns your energy and delays results… and unless you’re fixing the biggest constraint, you’re spinning your wheels.

🔥 Here’s what we cover:

• Why coaches waste energy on tasks that don’t move the needle
• The Mindset Shift Elon Musk used daily (that you should steal)
• Fixing the right “Kink in the Hose”
• Your “How to Fix It” Framework
• Why (and what) to track with your non-negotiable KPIs to scale
• Free Coaching! The exact questions I ask my students when they’re feeling stuck

🎯 By the end of this episode, you’ll know exactly where to focus next to get the biggest ROI from your time, effort, and energy.

Want to find and fix your biggest business bottleneck?

👉 Download the FREE KPI Metric Tracker here

Want more conversions, more time, and more profit?
This is the exact tool I give my students inside the Swift Biz Academy to make data-driven decisions to accelerate growth.

Ready to Scale Your Coaching Biz…

If you're serious about building a coaching business that scales with sanity (not stress), Swift Biz Academy is your next step.
⚡ Apply here

Until next time and in whatever you do, Move Swiftly.

What if integrating just 5 minutes of breathwork a day could help your clients manage pain, reduce inflammation, boost performance, and regulate their nervous system?

Well it can, and here’s why you should be using it…

Breathwork facilitator and neuroscience nerd Ber breaks down the practical, grounded science behind breathwork, so you can use it with clients (or yourself) to clear resistance and finally move forward.

What We Cover
➡️ How Berenice went from skeptical non-spiritualist to full-blown breathwork expert
➡️ The physiological link between breath and pain, performance, and consistency
➡️ Two breathwork styles: the slow parasympathetic kind and the stress-purging kind
➡️ What most people get wrong about “being in their head” (and how breath resets this)
➡️ How to coach clients out of procrastination and into self-belief—without mindset coaching

What You’ll Learn
✅ How to know when breathwork is the missing link in a client’s results
✅ Exactly how long and how often to do breathwork for real change
✅ Why deep exhalation beats deep inspiration for nervous system regulation
✅ The performance benefits of hypoxic breath training
✅ A practical, anti-woo-woo way to use breath to move through resistance

The Science on Cortisol (from Ber, added in post-episode)
When people constantly release cortisol, it suppresses immune function—creating long-term health consequences.

But in short bursts, cortisol actually helps.
These temporary spikes mobilise energy stores and reduce inflammation, which can help the body return to homeostasis instead of staying in a state of chronic stress and dysfunction.

So no, cortisol isn’t “bad.” It just needs to be regulated like everything else.

Want More from Ber?
🔗 Try her free Spotify sessions for focus, calming, or clarity:
10min Fire Breath (for Clarity)
7min Stillness Meditation (for Beginners)

10min Purpose & Power Breathwork (for Focus)

Instagram: @berbreathwork

Ready to scale a sustainable, coaching business that works for you (instead of the other way around)?
Swift Biz Academy is your next step if you're a health coach tired of trading time for money.

🔗 Join Here: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

At 32, I found myself reflecting on the career I built in my 20s:

Fully booked, Go-to expert, flown overseas 3 times to coach world class athletes…

On paper I was a huge success.
And if you’d asked my younger self - she’d say I was doing what I’d always dreamed of.

And yet, I couldn’t shake the quiet voice asking… Is this really it? The feeling that something was missing.

This episode is for the coach who’s quietly wondering if there’s more. The one who still loves what they do, but doesn’t want to keep trading time for money forever. If that’s you? Let’s talk about what’s next.

What We Cover:

➡️ Why “fully booked” isn’t the finish line
➡️ The hidden burnout that comes from 1:1 coaching overload
➡️ The moment I questioned everything (from a rooftop car nap)
➡️ Why success doesn’t always feel how you thought it would
➡️ How a single decision unlocked purpose, freedom, and $40K/month

What You’ll Learn:

✅ Why loving coaching doesn’t mean you have to do it forever
✅ The mindset shift that moved me from capacity to scale
✅ How group programs gave me leverage and lit me up again
✅ Signs it’s time to pivot your business model
✅ The power of support when you’re building something new

If you’re successful on paper but low-key unfulfilled behind the scenes, this is your sign to build something bigger - with more purpose, more freedom, and more impact.

Inside Swift Biz Academy, I’ll show you how to:

→ Go from fully booked to fully scalable
→ Launch a group program without burning out
→ Build a business that supports your whole life—not just your clients

Apply for Swift Biz Academy today:
→ swiftcoachesacademy.com.au/biz-academy

or DM me “SCALE” on IG to chat through if this is right for you first.