What does the discovery of penicillin, x-rays and superglue have to do with growing a paid community?

Sometimes happy accidents open unexpected paths to remarkable success.

Discover how a LinkedIn group, started and then completely ignored for a decade, blossomed into the Arts and Culture Network (ACN), a thriving international community of 150,000 professionals.

In this Takeaway Edition of The Content Mavericks Club, Jason Caffrey, CEO of Creative Kin, extracts the core lessons from his in-depth interview with Mark Walmsley, the visionary behind the ACN.

Learn how Mark capitalised on an unexpected opportunity, grew his network organically with a minimal budget, and is now focussed on converting a massive free audience into engaged, paying members.

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Get the key takeaways for this episode

Download the cheat sheet: https://offers.contentmavericks.club/mark-walmsley-arts

Jason Caffrey's insights include:

👉 How forgotten social media groups or old email lists might hold untapped potential for significant growth.

👉 How true marketing impact comes from focusing your firepower on channels where you can best connect with your target audience.

👉 Building owned media channels is essential for direct communication and nurturing relationships.

Whether you're a business owner, content creator, or marketing strategist, Jason's insights highlight the importance of staying open to unexpected opportunities and critically evaluating your current marketing assets.

Discover the hidden potential of your existing assets.

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ABOUT THIS EPISODE’S GUEST

Mark Walmsley FRSA is the Founder and Director of the Arts and Culture Network, a global community connecting arts and culture professionals.

His diverse background in performance, event management, and arts administration fuels his passion for fostering collaboration within the creative sector.

Based in the UK, Mark also contributes to Chufd, a social enterprise supporting emerging creative talent.

His innovative approach to community building centres on a democratically-led support system, driving the ACN's mission.

THE CONTENT MAVERICKS CLUB

https://contentmavericks.club

The Content Mavericks Club features conversations with entrepreneurs and creators who share their real-world experiences in business and digital marketing.

Each episode delivers actionable insights for content professionals and business leaders aiming to improve their digital marketing ROI.

Expect practical lessons and inspiring stories that help you navigate both professional and personal challenges in the content landscape.

Hosted by Jason Caffrey, CEO of Creative Kin.

ABOUT JASON CAFFREY

LinkedIn: https://www.linkedin.com/in/jason-caffrey/

BlueSky: https://bsky.app/profile/jasoncaffrey.me

Jason Caffrey leads Creative Kin, a content production and marketing company specialising in podcasting for ambitious brands.

His mission is to empower businesses to create compelling podcasts and strategically repurpose their content for growth.

Through The Content Mavericks Club, Jason shares valuable insights from industry leaders to help others elevate their content marketing strategies.

CREDITS:

Produced by Creative Kin: https://creativekin.co.uk

Recorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-london

Music: Andriy Mashtalir

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