The robots can write. That’s not the problem. The problem is they can’t sound like you. And if your content doesn’t sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carlos and Shelly peel back the curtain on how real teams build content that says something. From “make sure this ranks” to “make sure this matters.” Because in the end, content isn’t a deliverable. It’s a handshake. And if it doesn’t feel human, it won’t land.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most salespeople miss: empathy. They dig into why detaching from the outcome leads to better deals, how overthinking your funnel kills momentum, and why simple, honest messaging beats clever campaigns. They also talk about vision, team focus, and how to lead without burning out your team or losing direction.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fast” philosophy, AI’s impact on SEO, and how to do branding right without losing your performance mindset.