Is alcohol finally losing its cool? In this episode of That Sober Guy Podcast, we dive into a question more and more people are starting to ask: Is booze becoming the new cigarette? Once glamorized, now scrutinized, alcohol might be heading for a cultural downgrade.

We break down the data showing the massive shift in drinking trends, including the rise of non-alcoholic drinks, declining alcohol sales, and how more high-performing men are ditching the booze to level up in business, relationships, and mental clarity. From concerts to ball games to boardrooms, being the sober guy is no longer lame. In fact, it's becoming a superpower.

You’ll hear real talk, a few laughs, and maybe even a flashback to that old baseball coach who smelled like a distillery and told you to “walk it off.” Spoiler alert: He’s not the vibe anymore.

Actionable Takeaways:

• Rethink the “normal” social script—being sober doesn’t mean being boring.
• Start tracking how alcohol actually impacts your energy, mood, and performance.
• Try swapping booze for a quality NA beer or sparkling hop water next time you’re out.

👉 Ready to take the next step? Join our free men’s community, The Victory Circle, where high-performing men connect, grow, and crush life—sober.

Or hit me up for 1-on-1 coaching and let’s get after it.

Visit ThatSoberGuy.com for more.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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What happens when you take a powerhouse motivational speaker, an author who’s flipping the script on the Twelve Steps, and a brutally honest podcast host who's been rocking the sober mic since 2014? You get this week’s episode of That Sober Guy Podcast—the number one sober podcast for people who are ready to ditch the chaos and live with purpose.

This week, we sit down with Dr. Samantha Harte, author of Breaking The Circuit and host of The Truth About Addiction Podcast. She’s on a mission to help people rewrite their recovery stories—and spoiler alert: joy and healing are not optional, they’re part of the plan.

Dr. Harte dives deep into how our emotional wiring impacts addiction, what real healing actually looks like, and why redefining the Twelve Steps can open doors for anyone facing adversity—not just those in traditional recovery.

Expect inspiration, a few laughs, and practical tools that don't require a PhD or a yoga retreat in Bali. Whether you're sober curious, 10 years deep, or just tired of hitting the same wall, this episode is your permission slip to start breaking your own circuit.

Subscribe, share, and stay sober—because sobriety is a lot better with a little humor and a whole lot of truth.

https://drsamanthaharte.com/

IG - @drsamanthaharte

https://podcasts.apple.com/us/podcast/the-truth-about-addiction/id1604438985

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful and deeply authentic episode of That Sober Guy Podcast, we sit down with Army veteran and host of This Sober Vet Podcast, Joe Yurick, who’s celebrating three years of sobriety — and he’s got stories, insight, and a mission that’ll inspire you to the core.

We dive into some real talk around:

• Rewiring your brain's reward system after giving up alcohol
• Why veterans are especially vulnerable to addiction and mental health struggles
• The sobering truth behind the statistic: 22 veterans a day die by suicide
• The life-saving power of connection, support, and service
• How Joe uses This Sober Vet Podcast to create a lifeline for other veterans on the path to recovery

This episode is packed with wisdom, raw honesty, a few laughs (because what’s healing without humor?), and a shared commitment to living life fully, without a crutch.

Actionable Takeaways:

1. Find a New Reward – Whether it’s cold plunges, jiu-jitsu, meditation, or mowing your lawn with headphones and a fresh podcast—find something healthy that fires off those dopamine hits.
2. You’re Not Alone – Connection is the opposite of addiction. Plug into a support system, whether it's a local group, a sponsor, or a community like Victory Circle.
3. Speak Up, Reach Out – Especially for veterans: your story, your struggle, and your recovery matter. You don’t have to suffer in silence.

👊🏼 Join the Free Sober Guy Men’s Community – Victory Circle, where like-minded guys are getting real about sobriety, accountability, and building something better.

Need more direct support? 1-on-1 sober coaching is available — we’re here to help.

For more information or to reach out to Joe, go to www.thissobervet.com

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.