The A/B Test Podcast Podcast Por Melissa Goodwin & Steve Schmidt arte de portada

The A/B Test Podcast

The A/B Test Podcast

De: Melissa Goodwin & Steve Schmidt
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Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire your next big win. Tune in for insights, outtakes, and the occasional A/B test that goes hilariously wrong. Business doesn’t always have to be serious—sometimes it’s just seriously funny.2024 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Robots & Master Welders: How DeGeest Corporation is Redefining American Manufacturing
    Jun 27 2025

    Step inside one of the most advanced—and human-centered—manufacturing facilities in America.

    We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like.

    They’re the only U.S. dealer of Lesta robots
    They’ve built a full production research facility
    They’ve installed a cutting-edge automation track system for robotic painting
    And most importantly?
    They’ve created a culture where master welders and robots work side by side.

    Written on the walls at DeGeest:
    “Rising tides lift all boats.”
    That’s not a slogan. It’s how they operate—with collaboration, craftsmanship, and a long-game mindset.

    ▶️ What you’ll see in this tour:

    A spotless, highly efficient factory floor

    Advanced automation that supports—not replaces—skilled people

    A company deeply rooted in faith, family, fitness - and the future

    If you think bringing manufacturing back to the U.S. means going back in time—this will change your mind.

    🎥 Subscribe for more big stories from bold builders in Sioux Falls.

    🔗 Learn more about the DeGeest Corporation:
    Website | https://degeestcorp.com/
    LinkedIn | https://www.linkedin.com/company/degeest/

    🔎 Follow Spotlight Sioux Falls
    Website | https://spotlightsiouxfalls.com/
    Facebook | https://www.facebook.com/profile.php?id=61575170684228

    📍 Filmed in Tea, South Dakota
    🎙 Sponsored by MAGNETIC

    #DeGeestCorporation
    #SpotlightSiouxFalls
    #AmericanManufacturing
    #SelfLearningRobots
    #AutomationInnovation
    #SouthDakotaBusiness
    #FaithFamilyFitness
    #FutureOfWork
    #TeaSouthDakota
    #MadeInAmerica

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    39 m
  • Inside A $2.8M Sioux Falls Home With Realtor Spencer Mannes
    Jun 24 2025

    In this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene.

    Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laundry rooms, a pool-ready backyard, and the potential for a golf simulator or home theater in the basement.

    He talks design, function, market trends, and why homes like this represent more than square footage — they represent a lifestyle.

    🔗 Learn more about Spencer Mannes & Core Companies:
    LinkedIn | https://www.linkedin.com/in/spencer-mannes-155ba699/
    Facebook | https://www.facebook.com/Spencermannesrealty/
    Core Companies | https://www.linkedin.com/company/core-companies/

    🔎 Follow Spotlight Sioux Falls
    Website | https://spotlightsiouxfalls.com/
    Facebook | https://www.facebook.com/profile.php?id=61575170684228

    📍 East Sioux Falls
    🎙 Sponsored by MAGNETIC

    #SpotlightSiouxFalls
    #SpencerMennes
    #SiouxFallsRealEstate
    #LuxuryHomeTour
    #SouthDakotaHomes
    #RealtorLife
    #InsideTheBuild
    #ModernHomeDesign
    #EastSideSiouxFalls
    #HomeTour

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    8 m
  • The Truth About Growing on YouTube and Social Media in 2025
    Jun 20 2025

    In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025.

    Topics covered:

    Why Facebook still matters (especially locally)

    Instagram’s tricky ad landscape and what’s working

    Why YouTube is the ultimate search engine for content

    LinkedIn ads: Are they worth it?

    The power of thumbnails and first seconds in video content

    Why clickbait will kill your credibility

    MAGNETIC
    Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/
    Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin
    MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/
    Website | https://www.magnetic.services/

    #ABTestPodcast #DigitalMarketing2025 #FacebookAds #InstagramMarketing #YouTubeStrategy #LinkedInTips #MetaMarketing #VideoMarketing #ContentStrategy #SocialMediaGrowth

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    18 m
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