The Accidental Marketer Podcast Podcast Por Impact Planning Group arte de portada

The Accidental Marketer Podcast

The Accidental Marketer Podcast

De: Impact Planning Group
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 I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.All rights reserved Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy

    Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
    May 23 2025

    In this episode, the team explores how AI is transforming segmentation from a strategic theory into a practical, scalable reality. Learn how AI makes the hard parts of segmentation—like identifying, bucketing, and acting on customer needs—faster, smarter, and finally actionable.
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    18 m
  • Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead

    Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
    May 9 2025

    In this episode, the team breaks down how to prepare for strategic uncertainty using AI, proven planning tools, and a wide lens on possible futures. Learn how scenario planning helps you move from reacting to leading when disruption hits.
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    16 m
  • How to Raise Prices After a Tariff—Without Losing Your Customers

    How to Raise Prices After a Tariff—Without Losing Your Customers
    Apr 25 2025

    This episode explores how B2B companies can raise prices due to tariffs—without losing customer trust. The team shares a clear approach using segmentation, transparency, and strategic messaging to manage one of the toughest pricing challenges businesses face.
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    18 m
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