Welcome back from one hell of a weekend, a week and let's be honest, the past year.

In this episode I’m recapping the absolute epicness that was the 2024 Business of Practice Conference!

What you can expect in this episode:

• A recap on the weekend that was
• A summary of each of the presentations
• A huge thanks to everyone who presented, attended and participated
• And an all in love fest for what we achieved together

The recordings from the recent Business of Practice Conference are now available to purchase as a package or individually here.

Get access to all the Expert Talks held during the 2024 Business of Practice Conference, and hear from experts like Dr Scott Ling, Dr Chloe Stubberfield, Nat Kringoudis and other rockstars from the TCM world.

All the insider knowledge you need to build and grow a successful clinic business is in this bundle!

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with Acupuncturist and Herbalist Paul Carter.

About Paul

Paul is a Registered Acupuncturist and Herbalist practising in Hervey Bay, Queensland.

Paul is a self–taught Search Engine Optimisation expert who figured out how to drive the right patients to his practice in the competitive region of Melbourne.

He not only used his website to fill his practice but to fill it with the people he wanted via the internet. When he moved to Canada he set up an SEO (search engine optimisation) business to support practitioner websites in Australia and overseas. He has now helped many Chinese medicine websites to get to the top in their region for multiple niches and keywords.

He recently moved back to Australia in December 2022 and runs a two–room clinic in Hervey Bay which is constantly booked out.

Connect with Paul

• Web: https://www.acupunctureaustralia.com.au/
• Instagram: @paulcarteracupuncturist
• Facebook: @acupunctureherveybay

What you can expect in this episode

• Deep dive into SEO fundamentals
• Strategy on website discover-ability
• What your website is really for (bringing patients into your clinic!)
• Paul's advice on writing pages on keywords
• What you can do today to strengthen the performance of your website
• Why working on you Website is the free marketing your business needs
• How Paul strikes the clinic life balance that works for his family life
• Paul's favourite way to work and how he's planning to evolve.
• Burnout prevention
• Check your website Speed with GT Metrics
• Make sure your home page keywords includes location

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with the Clinical Director of Sustain Health, Dr Scott Ling.

About Scott

Dr Scott Ling has trained across the world, driven by the potential of Chinese medicine. Today, he is the founder of his Melbourne-based clinic, Sustain Health, and the global leading Chinese medicine education organisation, Sustain Health Academy. His passion for education is endless, and he seeks to transform the world of health care with Chinese medicine.

Dr Scott Ling is the clinical director of Sustain Health and over the past 10 years, he has developed the practice to be one of the most reputable Chinese Medicine clinics in the country. His clinic & team has administered more than 10,000 acupuncture sessions per annum in the past 3 years and he personally performs more than 200 acupuncture sessions per week.

He deeply believes that in order for practitioners to be effective, they must elevate their practice and diversify their skill set through ongoing education and pursuit of knowledge. Therefore, he hand-picks the best TCM masters from around the globe, aspiring to improve, learn, and grow the community.

Connect with Scott

• Web: https://sustainhealth.com.au/
• Insta: @sustain_health

What you can expect in this episode:

• The importance of in person connection
• Scott's passion for continued learning
• Longevity in hiring staff
• Cultivating harmony in clinic
• Working on yourself in order to understand the team
• We discuss the Sustain Health Re-brand and congruent messaging
• Living and breathing Chinese Medicine

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with TCM Practitioner and Founder of HQ | Intelligent Health, Georgina Barrow.

About Georgina

Georgina Barrow is a Doctor of Chinese Medicine (BAppSc Human Biology/BAppSc Chinese Medicine). Her passion for integrated medicine inspired her to leave a corporate career to study Chinese medicine for a wholistic approach to disease prevention and health promotion. Georgina has worked in clinical practice utilising a combination of Western and Chinese Medicine knowledge and is passionate about women’s health and wellbeing focussing on reproductive health, natural fertility and IVF, pregnancy, labour preparation and postpartum care.

Georgina is co-founder of Australian brand HQ | Intelligent Health launched in 2019. HQ was inspired by her own motherhood journey and a passion to make Chinese medicine herbs readily accessible to help postpartum mums thrive. Taking over 3 years of evidence-based research, marketing and product development, sourcing ingredients from all over the globe to meticulous standards and testing to become a reality. HQ Health supports mothers when they need it most with targeted products for every life stage – through pregnancy, postpartum, breastfeeding and beyond. With a focus on education and clinically effective Australian made products formulated using Chinese medicine + Evidence Based Nutrition.

Connect with Georgina

• Web: hqhealth.com.au
• Insta: @hqhealth
• FB: @hqhealth

What you can expect in this episode:

• Georgina shares her origin story from the corporate life to Chinese Medicine
• We talk about boundaries at least a thousand times
• The importance of understanding your best version of clinic and how that can keep evolving based on your current circumstances
• The passion and drive to bring a Chinese Medicine product to market
• Why pursuing your passions around what you treat in clinic is fundamental to sustainable practicing life
• Why it's up to all of us to keep our medicine alive
• Why self care is a non negotiable to walking the talk

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with Best Selling Author, Podcaster & Doctor of Chinese Medicine and Acupuncture: Nat Kringoudis.

About Nat

Nat Kringoudis is your good dose of support, guidance, and cheerleader all rolled into one. She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to. Whether you’re a practitioner, health advocate, leader, or just a badass in your industry, she wants you to learn from her experiences, so that you don’t make choices that weigh you down and help you thrive as the best version of yourself, in business.

Nat is a 2 x best-selling author, podcaster, Acupuncturist & Chinese Medicine Practitioner, a household name with over 18 years in the industry. From books to podcasts, product creation, marketing, content creation, branding…. If she’s done what you want to do, she’s here to help you achieve it. Consider time with Nat a slip-stream towards your very best business.

Connect with Nat

• Web: natkringoudis
• Insta: @natkringoudis
• FB: Natalie Kringoudis

What you can expect in this episode:

• How Nat came to Chinese Medicine
• Her early passion for country clinics and why we believe in taking Chinese medicine to Rural Australia so much!
• The art of building and supporting team culture for practitioners within the clinic
  leadership
• Business mistakes and the growth that happens from those lessons
• Why sharing our resources supports the integrity of whole industry
• Building your brand as a practitioner and educating your community
• Why niching is so important to finding your passion

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Dr Chloe Stubberfield

About Chloe

Dr Chloe Stubberfield has been a practicing Chinese Medicine Practitioner for 10 years. Throughout the last 5 years after launching her business The Which Doctor, she has found a deep love and passion for teaching the general public about the magic of Chinese Medicine with her own unique flair. Chloe’s newest challenge and passion project is The Which Coven. A coven is a group of individuals with a singular purpose (and also a group of witches). This new business is ALL about supporting health practitioners with their social media marketing through online courses and social media support to build thriving practices! Chloe has found her joy is in teaching and is so excited to be bringing that joy to the Business of Practice conference.

Connect with Chloe

• Insta: @thewhichdoctor_
• FB: @thewhichcoven

What you can expect in this episode:

• The story behind her newest offering; The Which Coven
• How Chloe approaches Social media as a fun creative outlet (and you can too!)
• Why it's our duty as practitioners to be promoting our medicine in our community
• Tips for AHPRA advertising guidelines
• How clinic life can evolve to suit your ever changing needs as a clinician and business owner
• Working with Neurodivergence and public education and striking work life balance

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Anna Pino

About Anna

Energy & Confidence are some of the key factors that drive outcomes and progress in business. Anna Pino has really uncovered this in her own TCM practice over the last 12 years. Anna is a wife, mum of 2 girls (6 & 8 year old) founding director of ONA Fertility, Doula and Entrepeneur. She really believes that all challenges are there to help us grow and show us that we are indeed moving in the right direction. Mindset and the power of thought is something that Anna has studied in depth over the 12 years in business and this has been a helpful tool throughout her entire life. Anna loves mentoring others in how they can utilise the MIND in health, in business, and in personal life to create the reality and the outcomes we desire.

Connect with Anna

• Insta: @onafertility
• FB: ONAfertility

What you can expect in this episode:

• How Anna's European heritage aligns so well with the principles of TCM
• How following her passions for furthering her knowledge actually helped her focus more
• The lessons she's learnt from her own health challenges
• Why Anna values mentorship at all levels of practice and business
• What you can expect from Anna at the Business of Practice Conference

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivation conversation from Western Australian Acupuncturist Francesca Perino.

About Francesca:

Having graduated from the College of Integrated Chinese Medicine (UK) in 2006, Francesca practised Acupuncture in the UK before moving back to Australia in late 2008. After taking a short break, Francesca opened Mi Skin Clinic in Perth in March 2010. A clinic with a focus on Aesthetic Acupuncture and TCM Dermatology.

Applying her knowledge of TCM, Cosmeceuticals, Aesthetics and Dermal Science, Francesca personally consults with every new client to create tailored treatment plans and manages her team of Holistic Practitioners and Dermal Nurses to ensure optimum outcomes for each client.

Starting as a sole practitioner using acupuncture for facial rejuvenation, the business steadily grew into a multi-practitioner integrated skin clinic. Today, Mi Skn Clinic is renowned for its work with inflammatory skin disorders, particularly adult acne.

Over the years, Francesca has been published in various glossy publications such as Vogue Australia and Nature and Health. She is a member of the Australian Traditional Medicine Society and APRHA.

Connect with Francesca on Instagram or Facebook

What you can expect in this episode:

• How Francesca found Chinese Medicine
• Her enormous passion for skin and the level of integrative service she provides in her clinic
• How she blends her unique knowledge of Chinese medicine into a thriving practice
• Get inspired for a practice that sustains you and your patients in the skin industry
• Learn why Francesca’s talk at the Business of Practice Conference is Not to be missed!!

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session