Ever wondered when your company should launch an advocacy program or how to scale it globally? In today's episode, we're thrilled to welcome Brian Jambor, an expert in partnerships and customer advocacy who's held leadership roles at Infusionsoft, Sendoso, Uberall, and now Synthesia. Brian shares his wealth of experience, offering actionable insights into identifying the right time to launch advocacy initiatives, the critical milestones of product-market fit, and tailoring advocacy strategies for global markets.

Listen in as Brian reveals how to balance being hungry to learn and staying humble, the importance of clearly defining the problem your product solves, and the must-have technologies that will supercharge your advocacy programs. Plus, he dives into how AI and automation are transforming the landscape of customer advocacy, making it easier than ever to engage with your global audience effectively.

Whether you're launching a brand-new advocacy program or scaling internationally, this conversation is packed with practical advice to ensure your success.

Connect with Brian on LinkedIn: Brian Jambor

Connect with us:

• Get more customer marketing insights at impact.com/blog
• Connect with host Will Fraser on LinkedIn: Will Fraser

Have questions or suggestions? Email us at advocacychannel@impact.com

In this episode of The Advocacy Channel, we're joined by David Yovanno, CEO of impact.com—the world’s leading partnership management platform, for an informative discussion on the transformation of marketing in the digital age. Drawing from his extensive experience since the late 90s, Dave shares valuable perspectives on how consumer trust and authentic relationships are reshaping the marketing landscape.

Join us as we explore the evolution from traditional advertising to modern partnership-driven growth. Dave provides fascinating insights on:

• The historical shift from brand-controlled messaging to authentic, community-driven conversations
• How digital transformation and social commerce are creating new opportunities for meaningful connections
• Why understanding customer journeys and trust-building is crucial for modern marketing success
• Practical strategies for brands to adapt and thrive in the partnership economy

Connect with us:

• Send us an email at advocacychannel@impact.com
• Visit us at impact.com/blog/

Connect with Dave:

• LinkedIn: https://www.linkedin.com/in/dyovanno/
• Email: dave@impact.com
• Book: The Partnership Economy
• Podcast: The Partnership Economy Podcast

Join us for an insightful conversation with Mal Chia, ecommerce growth expert and former Head of Marketing at Uber Australia. Now as the Co-Founder and Managing Director of Ecom Nation, Mal shares how DTC brands can leverage customer advocacy to drive sustainable growth through performance marketing solutions. Drawing from his experience helping numerous ecommerce brands with affiliate marketing, CRM, and loyalty programs, Mal provides valuable insights on the evolving landscape of customer advocacy in online retail.

Discover how successful ecommerce brands are forging deeper connections by building authentic customer communities. Mal shares practical tips on structuring reward programs for different customer segments, from casual buyers to brand advocates, and explains why some of Ryderwear's most successful ambassadors weren't traditional influencers at all.

Learn how modern ecommerce brands can balance performance marketing with community building to create sustainable growth in an increasingly competitive landscape.

Connect with Mal:

Listen to his podcast This Week in Ecommerce:

• Apple: https://podcasts.apple.com/us/podcast/this-week-in-ecommerce/id1704277054
• Spotify: https://open.spotify.com/show/0uSoK7iZhx487phAhunGqN

Connect with Mal on LinkedIn: linkedin.com/in/malchia

Connect with us:

Send us an email at advocacychannel@impact.com

Visit us at impact.com/blog/

Connect with Will on LinkedIn: linkedin.com/in/wifraser/