Is Your Agency Ready to Sell?

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

Ever wondered if your agency has what it takes to be acquired? Whether you're burning out or simply ready for a new chapter, this episode reveals the truth about agency valuations and what makes your business attractive to buyers.

In this episode of The Agency Hour, Troy Dean sits down with with Adam Silverman, founder of Mule Town Digital and experienced agency acquirer, we explore the reality of agency acquisitions. You don't need hundreds of clients to be sellable - Adam has acquired agencies with as few as 20-30 clients!

You'll discover:

• Master the art of strategic agency acquisition - learn what makes an agency sellable in today's market
• Determine the true value of your agency - using practical formulas that buyers actually apply when evaluating businesses
• Organize your client documentation - maximize your agency's worth and ensure a smooth transition for both clients and staff
• Navigate the crossroads - between growing your agency or preparing it for sale with confidence and clarity
• Build recurring revenue streams - significantly increase your agency's market value
• Create a graceful exit strategy - protect your clients, honors your legacy, and maximizes your financial return

Whether you're looking to grow your agency into a sellable asset or ready to exit now, this episode provides the roadmap you need. Adam shares his experience from both sides of the acquisition table, including how to maintain nearly 98% client retention during transitions.

Ready to explore your options? Visit https://muletowndigital.com/sell-your-agency to start the conversation about your agency's future.

Handy Links:

Mule Town Digital - https://muletowndigital.com/sell-your-agency
MavCon - https://mvrx.link/mavcon
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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Ever wondered how AI could transform your digital agency? Imagine getting qualified leads directly from ChatGPT and Perplexity without extra effort. In this eye-opening episode, Simon Kelly reveals the game-changing ways his agency is leveraging AI to streamline operations and drive growth.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

This conversation goes beyond buzzwords to show you practical applications that are working right now. Simon shares his exact framework (CRIT: Context, Role, Interview, Task) for crafting effective prompts that deliver results.

Learn how Simon's agency is:

• Using AI as a powerful lead generation channel (yes, ChatGPT is sending clients!)
• Cutting sales process time from 4 hours to just 1 hour with strategic AI implementation
• Creating client roadmaps and deliverables faster without sacrificing quality
• Balancing AI automation with human talent for optimal results

Don't miss Simon's insights on why selling AI roadmaps to clients could be your agency's most profitable new service offering in 2024.

What You'll Learn

• Leverage AI to transform your sales process - from a 4-hour workflow to a 1-hour powerhouse of efficiency and effectiveness

• Create AI-optimized client roadmaps - balance automation with human expertise for consistently impressive deliverables

• Discover ChatGPT and Perplexity - on how they are becoming unexpected lead generation channels for forward-thinking agencies

• Implement the CRIT framework (Context, Role, Interview, Task) - to get superior results from your AI prompts

• Build an AI + talent + templates system - prevents delivery debt while maintaining quality control across client work

• Develop AI roadmaps - that helps clients implement strategic automation rather than random tactical fixes

• Position your agency as an industry specialist - by combining AI-powered execution with specialized knowledge that clients can't replace

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode of The Agency Hour, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at SGD, to explore how to transform your website from a static brochure into a powerful sales asset that gains value over time.

You'll discover:

• Why your website is the only platform you truly control in a digital landscape
• How to incorporate sales conversation insights into your website content
• The importance of focusing on bottom-of-funnel content for maximum ROI
• Why consistency and "mastering the mundane" beats chasing marketing tricks
• Practical tips for creating one high-impact piece of content weekly

The most successful agencies aren't looking for marketing shortcuts—they're systematically improving their websites based on real customer interactions, building a valuable asset that works for them 24/7.

What You'll Learn

• Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement.
• Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts.
• Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective.
• Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action.
• Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes.
• Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process.
• Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects.

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page -