The Agile Brand with Greg Kihlström® Podcast Por The Agile Brand arte de portada

The Agile Brand with Greg Kihlström®

The Agile Brand with Greg Kihlström®

De: The Agile Brand
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 Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.©2019-2025 The Agile Brand, LLC Economía Marketing Marketing y Ventas
Episodios
  • #680: Agile is about more than velocity, with Gabrielle Wieczorek

    #680: Agile is about more than velocity, with Gabrielle Wieczorek
    May 23 2025
    What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14 years of experience blending agile frameworks with data science, analytics, and stakeholder trust-building. About Gabrielle WieczorekGabrielle Wieczorek is an adaptive transformation leader with over 14 years of experience helping teams and organizations unlock the true potential of business and personal agility, especially in times of uncertainty. An enthusiastic Scrum Master, Certified Agile Coach (A-CSM, SSM), Product Owner (CSPO), and technical Senior Systems/Data Analyst, Gabrielle excels in leading teams through change and complexity, focusing on continuous improvement and delivering tangible results. Known for delivering engaging talks that make innovative agile concepts obtainable, Gabrielle has a knack for turning abstract ideas into real-world impact. Whether facilitating dynamic workshops or sharing insights in a lightning talk, Gabrielle empowers others to elevate their Agile practices and drive meaningful change in today’s fast-paced, ever-evolving environments where efficiency and innovation are essential to success. RESOURCES Speaker, Online Scrum Masters Summit: https://onlinescrummastersummit.com/ https://onlinescrummastersummit.com/ This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: www.onlinescrummasterssummit.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 m
  • #679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water

    #679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
    May 21 2025
    There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to welcome Dominic Minogue, CEO of Dirty Water, the world's first session hard seltzer, and a brand that started in New York City and has quickly grown well beyond, with some phenomenal and awards to match. About Dominic MinogueDominic Minogue is the founder and CEO of Dirty Water, the world's first session hard seltzer that’s making the beverage industry dangerously refreshing. Dubbed “The Dive Bar Hard Seltzer," Dirty Water offers a crushable experience that’s not too sweet and not too carbonated with 4.5% ABV, 0 sugar, 0 carbs and only 90 calories. As a lover of light beer and hard seltzer, Dom wanted to create a beverage that encapsulated the best of both while leaving the rest behind. A great light beer is unobtrusive, crisp and smooth with no frills and no worries about what to get because it’s the same every time. A great hard seltzer offers a healthier choice with less calories, carbs and sugar along with no gluten, however the fruity flavors almost always present a scenario of digging around to avoid an unfavorable flavor or two. In comes Dirty Water - born a hard seltzer, but identifies as a light beer. One flavor, not too sweet, not too carbonated and just perfect for any occasion. Prior to launching Dirty Water in 2024, Dom held various positions within the mobile gaming industry that also centered around the values of community and connection. Most recently, he was VP of Game Operations at Rewardify, a mobile games app that rewards players for their love of the game through cash prizes, where he standardized the company’s cash-economy and developed publishing models. He also led product marketing for Applovin’s Lion Studios where he achieved 2.5B downloads worldwide, tested over 1000 games and brought 30+ games to #1 on iOS and Android stores. In addition, Dom is a food enthusiast and creator with 180K+ followers on TikTok at @dommelier where he gives quick recipes and how-to’s for preparing different cuisines from around the world. RESOURCES Dirty Water: https://www.dirtywaterbrand.com https://www.dirtywaterbrand.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    23 m
  • #678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

    #678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
    May 19 2025
    Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results. About Josh GoldbergJosh brings over 25+ years of leadership roles in strategy, marketing, and digital delivery. He leads Zenapse business development and channel partnerships. Josh specializes in strategy, business acceleration, digital media, and marketing. He has delivered plans for rapid business improvements and insights to many companies including: Vanguard, Capgemini, Applied Materials, Fisher Price, J.D. Power, Reuters, Viacom, and Wunderman Thompson. RESOURCES Zenapse: https://www.zenapse.com https://www.zenapse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    24 m
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