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The Bookkeepers' Podcast

The Bookkeepers' Podcast

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Episodios
  • SHAME I couldn't trust anyone

    SHAME I couldn't trust anyone
    Jul 10 2025
    In this deeply personal and moving episode of The Bookkeepers’ Podcast, Jo Wood sits down with her business partner, colleague, and friend, Zoe Whitman, to explore the story behind Zoe’s fierce independence. Over the last five years, Jo and Zoe have built multiple businesses together—but this episode goes far beyond business. Zoe opens up about her childhood, the challenges she faced growing up in and out of care, the emotional weight of financial insecurity, and how her experiences shaped her relationship with work, success, and trust. Zoe reflects on how her early life built a sense of self-reliance that has served her—but also cost her. From buying her first house at 19 to closing her bookkeeping practice in 2020, Zoe shares how shame, pride, and practicality have collided in her journey as a businesswoman and mother. This is a rare glimpse into the vulnerability that sits behind many entrepreneurs' stories and a conversation about redefining success, legacy, and balance. What Listeners Will Learn: How childhood experiences shaped Zoe’s values and independence The emotional impact of growing up in care and navigating unstable housing Why Zoe became an accountant and how the profession changed her life The real story behind closing her bookkeeping business during lockdown How shame and resilience intersect in entrepreneurship Why pricing and flexibility are vital for working parents—especially women The legacy Zoe hopes to leave for her children and the bookkeeping community ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
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    42 m
  • Episode 329: How to Launch a Six Figure Bookkeeping Business from a bookkeeper who's done it

    Episode 329: How to Launch a Six Figure Bookkeeping Business from a bookkeeper who's done it
    Jul 3 2025
    In this episode of The Bookkeepers’ Podcast, Jo Wood and Zoe Whitman offer a candid and insightful conversation about what it really takes to build a six-figure bookkeeping practice. Prompted by a viral video that oversimplified the journey to business success, Jo and Zoe discuss the misconceptions that are often shared online and how these narratives can knock the confidence of hardworking bookkeepers. Drawing on Jo’s personal journey of building a six-figure business, the episode breaks down the key components of success: visibility, investment (in time, money, and personal development), mindset, and consistency. Jo shares how she built her practice in public, the practical steps she took to gain clients early on, and how she prioritised growth through team support and marketing. Zoe challenges Jo with frequently asked questions from the community, providing a deep dive into the practical and emotional realities of running a bookkeeping business. They address the pitfalls of comparing your progress to curated success stories online and stress the importance of finding your own version of success. What Listeners Will Learn: - The difference between starting a bookkeeping practice and growing a successful one. - Why being a technical expert matters as much as marketing when building credibility. - The truth behind the "laptop lifestyle" and what it actually looks like day-to-day. - How to build visibility and confidence, especially when starting from scratch. - The mindset shift required to treat your practice as a real business. - What strategic actions helped Jo reach six figures – and how you can adapt them. - Why consistency, self-reflection, and investing in support are critical for long-term growth. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
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    33 m
  • Episode 328: Sticky Receipts & Nipple Tassels. A Bookkeeper’s Confessions

    Episode 328: Sticky Receipts & Nipple Tassels. A Bookkeeper’s Confessions
    Jun 26 2025
    In this hilarious yet insightful episode of The Bookkeepers’ Podcast, Jo and Zoe delve into the unexpected – and sometimes downright bizarre – things bookkeepers come across in their line of work. From sticky receipts and nipple tassels to denture moulds and PlayStation expense claims, this episode is packed with jaw-dropping client stories. But beyond the laughs, Jo and Zoe tackle an important topic: boundaries in business. They reflect on early days of picking up physical receipts, building trust with clients, and the importance of staying safe—especially for women meeting clients face-to-face. They share practical advice on how bookkeepers can protect themselves, communicate expectations clearly, and onboard clients in a way that prevents awkward (and potentially unsafe) situations. What Listeners Will Learn: - Why setting boundaries is essential for both safety and professionalism. - Real-life stories that highlight the weird and wonderful side of bookkeeping. - How to educate clients on submitting receipts properly. - The value of onboarding processes that include clear documentation guidelines. - How to identify when it’s time to walk away from a client who doesn’t align with your values. - Why your personal brand helps shape the clients you attract. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
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    22 m
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