In this continuation of The Business Blueprint, Charles Hatley, Dan Cuneo, and Rebecca Melone pick up where they left off, zeroing in on the power of truly understanding your client avatars. Discover how to step into your customers’ world—identifying local nuances, leveraging market research, and gathering ongoing customer insights—to refine your marketing strategies and drive business development.

This episode unpacks practical tactics for targeting the right audience and building lasting client relationships, from crafting an exceptional customer experience to measuring client engagement through retention rates.

Learn why explaining the “why” behind your targeting decisions boosts buy-in, how to harness team feedback for sharper market research, and the blueprint for creating a scalable, repeatable model that fuels business growth.

In this episode of The Business Blueprint, Charles Hatley, Rebecca Melone, and Dan Cuneo explore the art and strategy of marketing for service-based businesses. They unpack the essential steps to define your ideal client avatar, streamline your client intake process, and optimize marketing strategies to boost client acquisition and ensure a strong return on investment (ROI).

The conversation highlights common marketing pitfalls and how to avoid them, from the importance of niche marketing to the power of data-driven decision-making.

Discover why not every client is the right fit for your business, how to filter out ineffective marketing tactics, and the value of simplifying your intake process to create a seamless client experience.

In Part 2 of our Mental Health Awareness Month episode, we're discussing authors, influencers, and business gurus out there who offer up advice that ranges from genuinely helpful to, perhaps, a little unrealistic. We’re unpacking how this kind of advice can impact your mental health as a business owner, and how to filter out the noise without losing your drive.