In this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one.

You’ll learn why descriptive names matter, how to avoid bottlenecking expanding your product line, and creative approaches (like using personal names or themes) to stand out while staying clear. Plus, Rachel offers practical advice for startup brands to build a naming system that grows with them—so you won’t get stuck redoing your entire product catalog later.

- Why product naming is more complicated than it looks

- Lessons from a corporate renaming nightmare

- How naming affects marketing, product expansion, and customer understanding

- Tips to avoid common naming mistakes as a new apparel brand

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager.

You’ll learn what red flags to watch for in your own leadership style, how scaling too fast, neglecting finances, or holding on too tightly can derail your brand—and most importantly, how to step fully into the CEO role you were meant for. Whether you’re an emerging designer or an established founder, this episode is a hard dose of reality, but so needed to keep your business sustainable, profitable, and growing.

- How scaling too fast confuses customers and crushes cash flow.

- Why financial management is THE make-or-break for apparel brands.

- The high cost of micromanagement and employee turnover.

- How to step back and empower your expert team.

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

In this episode, Rachel breaks down everything you need to know about sourcing an apparel manufacturer and choosing the right factory partner. We go into the key differences between FOB, X-Works, and CMT production models—and why understanding these terms is critical to your brand’s success. If you're still unclear on MOQs (minimum order quantities) and MCQs (minimum color quantities), be sure to catch last week's episode for a full explanation here: https://youtu.be/z7d7_kjmWxE.

We also talk about sustainability certifications like Bluesign and Oeko-Tex, how to assess factory conditions (hint: check out those floors), and why clear communication with your vendors can make or break your production process. Whether you're just starting out or looking to improve existing supplier relationships, this episode gives you actionable steps to build strong, lasting partnerships. Plus, learn why visiting your factory in person can reveal the real story behind their practices.

- FOB vs. X-Works vs. CMT pricing models.

- Sustainability certifications, specifically Bluesign & Oeko-Tex.

- The importance of building strong factory & supplier relationships.

- What to look for on a factory visit and why a clean floor says more than you think.

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.