Y'all,

Two industry powerhouses I'm absolutely fascinated by – Garrett Marshall and Debra Rogo! Garrett's been shaping our space for 22 years and just launched something that could change everything, while Debra brings her incredible insight from years of working with operators. Together they're solving the biggest challenge in fitness: how do we maintain our position of influence when 90% of our members are on their smartphones buying wellness products we don't offer?

Tune in to our conversation with these two industry legends: Episode 666: The Big Picture with Garrett Marshall & Debra Rogo.

● The industry veteran: Started at Lifetime Fitness during their first IPO, learned how each department (personal training, spa, kids care, restaurants) runs on separate P&Ls - real respect for what's possible when you run fitness departments professionally

● WellBeats to Exponential: Co-founded WellBeats (originally Fitness Request) in 2007, then started competitor Fitness on Demand as CEO for 8 years under Lyft Brands, then 5 years as president at Exponential Fitness through another IPO

● The precision health platform: Launched 30 days ago after 18 months of development - designed to bridge fitness and healthcare without the operational nightmare most providers face

● The $5 billion opportunity: Companies like Everly Well, Thorne, HIMS are capturing the post-COVID wellness boom while fitness providers lose influence - consumers have a much broader definition of wellness now

● The practical solution: Curated partnerships (not a marketplace) with leading wellness providers - telehealth, peptides, GLP-1s, hormone replacement, at-home lab tests, precision supplements

● Three value propositions: Data integration to improve programming, product offerings for clients wanting more than fitness, recurring revenue that continues beyond membership length

● Smart partnerships: Hand-selected experts who wake up thinking about peptide therapy and hormone optimization - avoiding the trap of spending 40-50% of resources for 10-20% revenue growth

● The data advantage: Fitness providers get all the wellness data back to personalize programming - understanding that exercise is just one component of their members' broader wellness picture

● What's coming: Mental health telehealth and sleep/recovery services on the fast-follow list - expanding the five non-fitness wellness market segments

● Pre-validated expertise: Cutting through the chase to go directly to specialists who understand microdosing, metabolic health, and cutting-edge therapies your conventional doctor gives you blank stares about

The signals are everywhere - walk your gym floor and see the evidence. The question isn't whether wellness and fitness will merge, it's whether our industry will step up to maintain our position of trust and influence. Garrett's built the bridge.

Catch you there, Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all,

Two industry leaders I'm absolutely fascinated by – Jennifer Williams, founder of Physique 57 (one of the best barre brands in the world), and Jack Thomas, creator of The Fit Guide (the gold standard for fitness excellence, like the Michelin Star guide for our industry). They're both revolutionizing how we think about hospitality in boutique fitness!

Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker, Jennifer Williams of Physique 57, and Jack Thomas of The Fit Guide.

● Building boutique from scratch: Jennifer started Physique 57 in 2005 when boutique studios didn't exist - told architects she wanted it to feel "like coming to my house to work out"

● Hospitality over amenities: Their most successful studio had wear and tear but sold the most memberships because of warm feeling and community - proves it's about connection, not expensive finishes

● Two types of training: What to teach (mechanics for safety) vs. how to teach (hospitality that brings people back) - "you can tell people to do 10 jumping jacks one way, or another way"

● Sales as service: Reframing sales from pushy to helpful - like a washing machine store, clients need guidance to find what's right for them, not to be left to figure it out alone

● The Fit Guide standards: 250 metrics evaluating every element of the member journey - only 90%+ scores earn five stars, representing the top 1-2% of the industry

● Modality gaps revealed: Yoga scored lowest across all seven cities (guru mentality putting teacher at center), while barre scored highest (natural teaching opportunities)

● Gratitude mindset: "We're just so grateful that you're here" - understanding everything clients go through just to show up for class creates servant leadership culture

Check out how both Physique 57 and The Fit Guide are elevating standards across our industry. The opportunities are massive when we focus on hospitality - and Jennifer's right, "the hero of the story is the client."

Catch you there, Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all,

when someone tells me they can measure my body composition with just my phone camera, I'll admit I was skeptical. But after sitting down with Jason Moore (founder of Ren) and the fabulous data nerd herself, Deborah Roko, I'm convinced we're looking at the future of fitness coaching. And it's arriving faster than you think.

These two are solving the biggest pain point in our industry: what happens during those 163 hours when your clients aren't in your studio.

● Camera magic: Independently validated technology that measures body fat percentage, lean mass, and muscle distribution using just your smartphone - no more $12K DEXA scans or InBody machines

● AI coaching clones: Coaches can literally train their own AI that texts with clients twice daily, providing 24/7 guidance without burning out the human coach

● HRV mastery: Real-time biofeedback through heart rate variability that predicts recovery, stress, and aerobic fitness - plus instant meditation feedback through breath control

● VO2 max breakthrough: Get accurate VO2 max readings through a week of one-minute daily finger scans on your phone camera - no more grueling treadmill testing

● Enterprise scaling: Working with big studio chains to create on-brand AI coaches that embody company values and training philosophy across all locations

● Coach empowerment: 11 years of development focused on making coaches better, not replacing them - Jason's trained 3,000+ coaches as an accredited instructor with NASM, NSCA, and ACSM

● Glucose revolution: Coming soon - blood glucose monitoring through camera technology

● Data integration: Connects with all major wearables to create holistic health pictures that actually guide meaningful action

Jason's background as both a software engineer AND a coach gives him the rare ability to understand what coaches actually need versus what tech companies think they need. The result? Technology that amplifies human coaching instead of trying to replace it.

This isn't about replacing the human connection - it's about giving your clients the guidance they're craving when you can't be there, while giving you back your sanity. Because being a coach means wearing every hat from therapist to cheerleader to sales rep, and burnout is inevitable without better tools.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/