The Business of CX: Turning Experience into Revenue
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The Business of CX: Turning Experience into Revenue
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In this episode of CX in the Wild, we dive into a bold conversation with Camila Ferreira in Miami, fresh off the IQPC CX Exchange. With decades of experience across Latin America, Europe, and the US, Camila brings a sharp perspective on why CX is not just a function but the business itself.
We break down the real reason CX leaders struggle for a seat at the table: they are speaking the wrong language. Success in CX is not about softer metrics. It is about revenue growth, profitability, and strategic impact. We explore how leaders can connect CX directly to financial performance, leverage AI for data-driven decisions, and build long-term value that sticks.
This conversation is not about theories. It is about how to win.
Camila Ferreira on LinkedIn: linkedin.com/in/camiferreiraa
Learn more about Camila's work at their website: https://www.riseupbycami.com/
Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi