In this episode, we dive into how AI is transforming the world of digital marketing - from smarter audience targeting and automated writing tools to real-time campaign optimisation and 24/7 support.

But with all this automation, where do humans fit in? We explore why human creativity, strategy, and emotional intelligence are still essential for meaningful brand communication.

Whether you’re already using AI or just curious about where it fits in your work, this episode offers a clear, practical look at how to balance machine efficiency with the human touch.

Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-ai-is-changing-the-future-of-digital-marketing

The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.

Website: https://www.chestermarketingsolutions.co.uk

This podcast intends to break down powerful marketing strategies to help micro, small and medium size businesses in the digital age.

In this episode we break down a question every business has faced at some point—where should you actually show up on social media? It’s one of the most important—and most overwhelming decisions in your marketing strategy. We hope you enjoy this episode, please feel free to share.

Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-choose-social-media-platforms-for-business

CMS on Facebook: https://www.facebook.com/ChesterMarketingSolutions/

CMS on Instagram: https://www.instagram.com/chmarketingsol/

CMS on Linkedin: https://www.linkedin.com/company/chester-marketing-solutions-ltd

CMS on X: https://x.com/chmarketingsol

Website: https://www.chestermarketingsolutions.co.uk

This podcast intends to break down powerful marketing strategies to help micro, small and medium size businesses in the digital age.

In this episode we’re diving into one of the most effective—and misunderstood strategies in modern marketing: content marketing. We hope you enjoy this episode, please feel free to share.

Blog reference: https://www.chestermarketingsolutions.co.uk/post/what-is-content-marketing-and-why-is-it-so-important

Website: https://www.chestermarketingsolutions.co.uk