What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?

Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?

What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?

Consumer behavior in eCommerce is constantly evolving. How is Barilla leveraging data and insights to anticipate these changes and stay ahead of the curve?

What capabilities and skills do you believe are essential for eCommerce professionals in 2025, and how is Barilla investing in education and training to prepare its teams for the future of digital commerce?

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"

You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?"

MACH principles like API-first and headless are now widely adopted. What do you think commerce leaders should focus on next to create real business value, beyond the buzzwords?"

For companies that embraced composable architectures and are now facing complexity or cost challenges, what advice would you offer as they rethink their approach?

You’ve mentioned VTEX would be open to rejoining the MACH Alliance if certain values are embraced. What would a more balanced, business-first version of MACH look like to you?

GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients?

As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years?

As a seasoned media executive and bold innovator, what are you most excited about for the future of retail media, both in terms of technological and data advancements, and their potential to impact people’s lives?

Your leadership philosophy emphasizes fostering a supportive environment where team members can thrive. How do you ensure team well-being remains a priority while navigating the pressures of driving exponential revenue growth and delivering breakthrough client solutions?

What does it take to lead successfully in a high-stakes industry where innovation, goal-setting, and maintaining a competitive edge must coexist with building an inclusive and supportive work environment