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Discover why your business might be leaking profits despite your best efforts, and how small, strategic adjustments can transform your results. Digital marketing consultant John Wieberg reveals the common "leaky bucket holes" that prevent most businesses from achieving their full profit potential.

The conversation dives deep into one of the most overlooked profit centers in any business: your existing customer base. Once someone has purchased from you, they've already crossed the trust threshold—yet many entrepreneurs focus exclusively on new customer acquisition while neglecting this goldmine. John shares a powerful real-world example of a sauna business missing massive revenue opportunities by failing to follow up with past customers.

Email marketing emerges as perhaps the most misunderstood yet highest-ROI marketing channel available. You'll learn why most businesses approach it incorrectly and how proper segmentation, content strategy, and delivery frequency can dramatically improve your results. The myth that "emailing too often will annoy your list" gets thoroughly debunked, as John explains that relevance and value—not frequency—determine whether your audience welcomes or rejects your messages.

What makes this episode particularly valuable is the practical, actionable nature of the advice. These aren't abstract concepts requiring massive overhauls of your business. Rather, they're strategic tweaks that compound to create substantial profit increases. Whether you're struggling with marketing effectiveness, customer retention, or sales conversions, you'll walk away with specific strategies you can implement immediately.

Ready to transform your business results? Connect with John at ProfitAllies.com, where he guarantees day-one improvements for businesses committed to growth.

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Amber Gage shares her proven marketing framework that helps business owners focus on what really matters instead of being overwhelmed by marketing options. She reveals the Four C's of Effective Marketing that became an international bestselling book in four countries.

• Clear copy - Knowing how to talk about your business so others understand the benefits they receive
• Consistent branding - Using the same colors, fonts, logos and messaging across all channels
• Customer demographic - Understanding that not everyone is your customer and niching down actually increases profitability
• Channel management - Focusing on existing clients and choosing platforms where your target audience actually spends time
• Email marketing works best when it takes customers on a journey rather than just sending newsletters
• Social media reels are critical for algorithm visibility, even if you personally dislike them
• Good marketing requires strategy, consistency, and at least 90 days to properly test effectiveness

Visit MorrisSimscom for more information to help you grow your business and enjoy more free time.

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Dr. Joey Drolshagen shares his journey from struggling with limited resources in Detroit to becoming a specialist in rapid business growth through his Subconscious Mindset Training (SMT) method. His approach focuses on helping entrepreneurs create alignment with their goals before taking action, ensuring efforts lead to meaningful results rather than exhaustion.

• The SMT method starts with developing a "dynamic vision" that clearly defines what success looks like
• Our subconscious programming determines the actions we take or avoid taking, often sabotaging our conscious desires
• Most business growth struggles come from internal alignment issues rather than external market conditions
• Throttling back exhaustive efforts paradoxically creates space for opportunities to emerge
• Dr. Joey landed a $25 million contract and three new clients during COVID by stepping away from "hustle mode"
• The method creates unique "systems of accelerating habits" tailored to each individual's authentic strengths
• Authenticity in sales creates trust and lasting relationships, even through challenging business circumstances
• True empathy means genuinely understanding the customer's perspective, not superficial connection techniques

Get a free copy of Dr. Joey's upcoming book "Reprogramming your Mind: The SMT Method to Rapid Growth" by visiting coachwithjoeyd.com and scheduling a 15-20 minute conversation.

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Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!