What does it take to build Phoenix’s largest PR firm? For Jennifer Kaplan, founder and CEO of Evolve PR and Marketing, it started with embracing discomfort and a no-excuses mindset.

From being voted “most talkative” in high school to leading a team built on trust—not micromanagement—Jennifer shares how culture, communication, and strong writing skills have fueled Evolve’s growth. She dives into the difference between brand and reputation, the power of community involvement, and why perception really is reality in PR.

Tune in for insights on scaling a people-first business, the legacy she’s building, and what’s next for Evolve.

What does it take to scale a business to 150+ locations through 28 acquisitions? For Ira, CFO of GO Car Wash and a recent CFO of the Year, it starts with culture. With over 30 years of experience, Ira shares how transparency, structure, and people-first leadership have fueled Go Car Wash’s growth from day one.

In this episode, Ira breaks down why culture matters more than cost savings in acquisitions, how finance teams can become true business partners, and why being "controller-ready" opens new career paths. Plus, you’ll hear how custom sneakers and open board decks help keep teams aligned and engaged.

Tune in to The Confidence Curve for a refreshing take on scaling, culture, and financial leadership—delivered with insight and just a touch of stand-up comedy.

Storytelling isn't just for movies, it’s one of the most powerful tools in business. In this episode, Caleb Marsh, founder of Red Legend Media, shares how great stories can win customers, inspire teams, and drive real results.

From growing up on film sets to leading a top video production company, Caleb reveals his unique formula: every great story has a character, a journey, and, most importantly, a transformation. He explains why starting with the change you want to create makes your message more powerful and clear.

You'll learn the three must-have story types for every business, and how one 58-second video helped a struggling company turn things around in a big way.

If you want to make your message stick, build trust, and spark action—this episode is for you. Hit play and learn how to tell stories that actually make a difference.